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© 2012 e-Marketing Mixology.
e-Marketing Mixology is an internet marketing blog
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Idea Book for Marketing, and also for Social Media Marketing,
Gail Martin has written a pretty nifty book of ideas. She starts with your marketing goals, and won my heart when she pointed out how important it is to IDENTIFY your marketing goals. So, before she even gets into Social Media Marketing, she points out the important of MARKETING in and of itself.
That’s a welcome relief from many books that give you so much technology and so little thought-provoking, ideas. That said, her best chapter is the chapter on Twitter, which has both ideas about how and what to Tweet plus some great web links to really some very cool tools for Twitter. She also discusses Facebook vs. LinkedIn, and I got a kick out of her jokes about what sort of “friends” really are on Facebook. She nails the distinction between the two sorts of friendship – Facebook friendships vs. LinkedIn friendships.
Unfortunately, besides the chapter on Twitter, the book is weak on actual web resources and places to go to learn about social media. That’s a pity because I think she knows more about the details than she lets on in this book. A fun, provocative, inexpensive read… So it will stay more on my beach reading list than my reference shelf, but still stay it will.
I teach Social Media marketing and SEO and you can find me (I love to hear comments about books, as I try to read and review as many as I can) through my profile or just Google Jason McDonald and SEO. Enjoy the book.
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Take Your Success To The Next Level,
Just about everywhere you turn these days, someone has a Facebook page, Twitter account, or LinkedIn profile – and they’re dying to use them to promote something to you; however, no matter how hard they try, not everyone is a skilled student of these invaluable tools of social media, and their lack of applied insight could actually end up working against them…
Throughout the pages of 30 Days To Social Media Success, bestselling author and marketing expert Gail Martin outlines a comprehensive strategy for the optimal use of social media. Highlighting the various similarities and differences between the online communities, Martin does a standout job of apprising the reader of the most effective ways to make social media work for their purposes. Chief among them: identifying from the outset precisely what your goals are for using the applications. By doing so, you provide yourself with the added advantage of knowing exactly how to use the tools to get just what you need out of them.
For the savvy business professional seeking to get a leg up in the increasingly competitive global marketplace, 30 Days To Social Media Success is an essential guide to considerably boosting your ongoing sales & marketing efforts. A must read.
Dawn Jefferson
Apex Reviews
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Social Media Success for You,
Whether you are a novice or experienced with social media, you will find Gail Z Martin’s book a highly useful tool for increasing your business exposure. Although experienced with the social media sites, I found myself eagerly highlighting the online marketing strategies laid out. The information is written in a logical order and easy to understand for implementation. 30 Days to Social Media Success is a very important read for those serious about building their business.
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