7 Link Building Mistakes You Ought to Avoid

ad63c  seolinks 7 Link Building Mistakes You Ought to Avoid

If you were looking at your Google Analytics around the dates of March 21-23, then there is a good chance you saw some changes to your site…

Like a 10% to 30% drop in traffic.

It could be on sites you were working on…or sites you hadn’t even touched. Some speculated that the long-term search was being affected where keywords were disappearing in the Google Suggestions.

In fact, what happened was Google rolled out a fresh update of Panda in February…and then another in March.

Some significant changes have been made through those updates that can affect your link-building strategy…so let’s explore those changes and others to help you maintain if not increase your rankings.

Mistake #1: Too many exact anchor text links

As SEOs it’s natural to obsess about exact match keywords in text anchors, but if you do this too much you can actually be penalized and lose rank.

JC Penny is the most popular example of a website that gamed the system by getting unrelated sites to link to its site with exact match anchor texts.

After an investigation by the NY Times of why JC Penny was ranking so well, it discovered that these links were in no way natural. This violates Google’s Webmaster guidelines, and Matt Cutts deranked them manually to speed up the process.

Google took it a step further on March 23 when they announced via Twitter the Panda 3.4 update:

03942  googletweet 7 Link Building Mistakes You Ought to Avoid

One of the unnatural link building signals that Panda 3.4 aims at is too many exact anchor text links. Standard practice used to be you’d aim for about 30% to 50% matches…now that numbers dropped drastically. So test the waters out and start with 5% or so and increase slowly.

Mistake #2: Not enough semantic keyword anchor text links

To get around the problem of creating too many exact-match anchor text links…you just have to learn how to create semantic keywords.

These aren’t just synonyms of certain phrases like “yellow,” “amber” or “gold,” but extend into its uses like “egg yolk,” “interior house paint” or “coward.”

The approach of semantic keywords is to help the search engines like Google figure out how you are using keywords…and a liberal use of semantic keywords can help them.

If you say “yellow,” then they can know you are actually talking about the color since you also used a link “egg yolk” to describe it…versus meaning the condition of being a yellow-bellied coward.

When you are creating links with semantic keywords you’ll notice that your rankings should start going up.

Mistake #3: You don’t have enough junk anchors

Panda 3.4 is also looking for the quantity of junk anchors you have on your site.

Junk anchors are text links that could be used anywhere on the web and include such links like “click here,” “Read more” and “Buy now.”

You might think that you would want less of these, but the truth is junk anchors look natural, and you can’t really avoid using them when you create call to actions.

In fact, a careful use of junk anchors in your copy can lead to higher conversion rates. You can do this also with other junk anchors like “Like this post” or “Tweet this post’

03942  bookmarker 7 Link Building Mistakes You Ought to Avoid

Mistake #4: Not enough brand mention within text links

The key to getting this one right is to link from internal pages to your homepage.

For example, when I’m writing a blog post and mention QuickSprout…that is the name of my blog…in other words, it’s the brand name…I would link that text to the home page.

On the other hand, if I was writing copy for the home page of QuickSprout and mentioned that term, I would not link at all.

It would be unnatural.

With Panda 3.4 Google is looking for these types of anchors texts to determine the quality of the link building. An absence of these types of links might suggest that someone is out to game the algorithm since most spammers do not think beyond simply creating masses of links.

You should also try to get outside sites to link to your site with your brand name within the link.

Mistake #5: Not enough social signals

With these latest updates it looks like Google is trying to depend less and less on inbound links to determine the worth of a site…and looking at something that is harder to manipulate like social signals.

This was true with Google+ and Search Plus Your World.

That’s okay, because when it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals…increasing the number of shares your content gets across social media.

In other words, Google has started looking heavily at the number of social signals a page gets to determine its value and rank position.

For example, if you have a page on “attracting high-authority links” with 1,343 tweets, 99 likes, 42 +1s…plus nearly a hundred saves in Delicious and StumbledUpon combined…then your page is going to rank better than a similar page that is not doing well on the social web.

That means you need to get on the ball and start promoting your work! Here are some suggestions on how to increase your social signal strength:

  • Make all of your social site buttons very visible on your page – Use a plugin like Scrolling Social Sidebar to provide an easy opportunity for people to share on the social web.
  • Ask readers to share content – Just by installing a social share plugin won’t get the job done, however. Tell your readers to share!
  • Tap social influencers – Promote the content and interact with social influencers who may down the road share your content. The exposure to their audiences will prove huge to your content getting across the social web…and increasing your social signal strength.
  • Use Tribber – This social site will increase the number of social shares you get when you join this community.
  • Buy Tweets with Sponsored Tweets – Get a celebrity to tweet your content and you can drive significant traffic to your site. The traffic may not be high-quality, however.
  • Create great content – Finally, people share content for one reason…and one reason only…it’s great content. If you’re not creating a high-quality blog with high-quality blog posts then you are not giving your audience something to share.

Mistake #6: Buying links

While this isn’t connected to Panda 3.3 or 3.4, it continues to be very important…and I also wanted to share valuable link-building alternatives to this mistake.

Even if you can achieve a top three position for a fairly competitive term by buying links, you have to remember three things:

  1. Paid links might drive some traffic, but it will be low-quality traffic compared to natural ones.
  2. You will pay way more than these links are worth.
  3. Most importantly, buy links and you run the risk of getting caught and penalized by Google.

If you are going to buy anything to optimize your site and drive traffic, then buy a blog. That is a sound link-building strategy.

Mistake #7: Exchanging links on a mass scale

If you think that exchanging links with another webmaster is a legitimate way to optimize…you are wrong. And so if you think that doing this on a mass scale would be even better…you are headed for trouble.

Exchanging links for the sake of a link back is a scheme frowned upon by all three major search engines. But even if they didn’t frown upon link exchanges and just ignored them, a mass link exchange wouldn’t do you any good.

I mean, how do you know that you are even getting good links? Are you going to sort through all hundreds of those links? Do you have the time to do that?

And if you ever get an email requesting a mass link exchange…treat it like spam and get rid of it. Here’s an example of a mass link exchange email from SEO specialist:

03942  spamemail 7 Link Building Mistakes You Ought to Avoid

There’s nothing personal about this email. Just a wide variety of places she’d like to exchange links. That is spam and it won’t deliver relevant, useful content to your audience.

Are there times when an exchange of links is okay?

Yes, when there is a strategic view on value delivered to your site and the other site…where their readers and your readers will benefit from the exchange of content delivered by a link exchange.

Otherwise, just create killer blog posts and you will naturally attract high-quality links.

Conclusion

There is no short cut to long-term ranking results. Buying links, creating hundreds of exact-match anchor text keywords and automating link exchanges may get you short-term results…but you’ll eventually pay for it with a dramatic drop in rankings!

It takes time to build a relevant, useful and compelling links that both people and Google view as significant and valuable. By focusing on things like creating good content, and providing value through your product or service, you can speed up the process.

What other link-building mistakes are important to avoid?

 7 Link Building Mistakes You Ought to Avoid

 7 Link Building Mistakes You Ought to Avoid  7 Link Building Mistakes You Ought to Avoid  7 Link Building Mistakes You Ought to Avoid

03942  LbtgzABDgmA 7 Link Building Mistakes You Ought to Avoid


GD Star Rating
loading...
Be Sociable, Share!
  • more 7 Link Building Mistakes You Ought to Avoid

Additional Resources

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure

 

    © 2012 e-Marketing Mixology.

 

    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.

 

    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.

 

    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed