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Is the use of sex effective in online advertising? How can we measure people’s response to sexually explicit ads? Does sex really sell? Do men and women respond to the same sexually explicit ads? How does it work and in what situations? This is one of the topics we want to explore on this blog. And find better ways to your pimp products or services and even a cause or advocacy.
Generally, marketing is hard. Online and offline marketing requires managers to master an array of ‘hard’ and ‘soft’ skills. It remains one of the most difficult areas of analysis and decision-making for small businesses and firms. Why? Because, although many marketing problems lend themselves well to quantitative analysis, the human element plays a much larger role than in other business functions. Because marketing efforts affect both revenues and costs simultaneously. Online and offline marketing decisions must be made in the face of insufficient information about processes that are dynamic, non-linear, lagged, stochastic, interactive, and downright difficult.
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e-Mar-ke-ting Mix-olo-gy \ˈmär-kə-tiŋ\ \mik-ˈsä-lə-jē\ NOUN
: the art and skill of integrating digital marketing concepts and strategies to achieve a certain organizational goals in an effective or efficient method.
: the process of mixing e-marketing ingredients.
Blog Content Overview
It’s more important than ever for a digital marketing professional to understand the possibilities and limitations of digital media, and how to best employ sound digital marketing fundamentals in this rapidly changing technological landscape.
We will provide you an in-depth exploration of Internet-specific marketing methodologies, Internet law, and interactive advertising design principles, as well as teaching the best ways to utilize social media networks and search engine optimization.
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. –Sun Tzu, The Art of War
What will you get from reading this blog?
eMarketing Mixology is a systems approach in digital marketing (refer to Figure 1). We will take you through the constantly evolving world of digital marketing, along with the complex issues and opportunities found in this industry.
eMarketing Mixology aims to introduce you to the essentials of electronic marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and connected digital environment. How these basic and advance e-marketing concepts fit within the overall strategy of the firm, and how they influence management and decision making. It is with the seamless transition from strategy to tactics that gives the firm a higher probability of success.
Our marketing principle is that the center of the marketing universe is the customer. The organization that is the most able to provide the best value for the customer is the organization that is most likely to succeed and last. This blog will include best-practice concepts that will relate online marketing theories to the benefits and advantages of being a customer-centric firm.
The specific objectives of eMarketing Mixology are:
1. Keep you at the leading edge with new knowledge and skills in Digital Marketing.
2. You will develop a solid working knowledge of the 7 P’s of marketing— product, price, place, promotion, people, processes, physical evidence —along with concepts such as target markets, demographics/psychographics, positioning, product life cycle, adoption curve, and the other fundamental components. We will help you apply them to the online world.
3. Help you to extend your marketing knowledge to identify new business opportunities.
4. To understand and apply some major digital marketing concepts, such as search engine marketing, mobile marketing, SEO, social media, email marketing, affiliate marketing, market research, online consumer behavior, web usability, market segmentation, product positioning, customer satisfaction, and the product life cycle.
5. To improve your familiarity with institutional marketing knowledge, practice, and terminology. In this way, you should be able to converse intelligently with managers and understand the marketing situation in a variety of organizational environments.
6. To help you develop and improve your e-marketing decision-making skills. Skills like your ability to analyze the e-marketing and e-business environment in which an organization is operating, to determine the major opportunities and problems facing the organization, to develop a creative set of alternative marketing strategies, to select the most appropriate one for the organization, and to convert the chosen strategic alternative into an actionable plan.
7. To teach you how to create a holistic Digital Marketing Plan.
We do not claim to be experts or “gurus” in this field like other self-proclaimed people in order to sell their craps or to make money online. We are not emarketing ninjas, black belts, masters or Jedis. But we claim to be researchers or emarketing enthusiasts in this ever-evolving field. Our level of expertise is manifested in our highly satisfied clients.
Some concepts and ideas presented on this blog are not originally our own but distilled from expert’s written publications. Some unoriginal post are aggregated or rehashed from other expert’s site in the field (mimicking Huffington Post). The use of the content is in accordance to Digital Millennium Copyright Act Fair Use Doctrine. If you have any complaints or have violent reactions against us, please email us at meira (at) emarketingconsult.com. For guest post, email us using the same address above.
Any successful endeavors have smart and hard working people behind it. This site in not an exception. This blog is a work in progress of the eMarketingConsult.com staff and from contributors outside the company. All the efforts are coordinated by the sysop. The sysop have no major editorial power on the submitted articles except on some corrections on the grammar and spelling. The correctness of the ideas on articles is the sole responsibility of the person who posted it.About Us,