Advanced Brand Management: Managing Brands in a Changing World

Advanced Brand Management: Managing Brands in a Changing World

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Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. – Philip Kotler

Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author’s willingness to offer critical judgments of brand decisions. – David Aaker

Paul Temporal’s new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! – Al Ries

Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia’s future lies in strategic solutions. – Miles Young

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  1. Marketing practitioner says:
    3 of 4 people found the following review helpful:
    5.0 out of 5 stars
    Essential reading, April 11, 2002
    By 
    Marketing practitioner (Hong Kong China) –

    This book presents easy-to-understand theories with eye-opening examples. It provides food for thoughts to those who are serious about developing brands. After reading it, you will understand why Philip Kotler described it as one of the best books on brand management.

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  2. Susan Dunn "The EQ Coach" says:
    5.0 out of 5 stars
    Brand Building Best, December 8, 2011
    By 
    PIA (Boston, MA) –

    This review is from: Advanced Brand Management: Managing Brands in a Changing World (Hardcover)

    THE best branding book I’ve read, or heard of on branding. It doesn’t just talk AT you, but rather gives tactical approaches to big picture strategies. Highly recommend for anyone interested in building a corporate brand or, even better, their own personal brand.

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  3. Anonymous says:
    1 of 2 people found the following review helpful:
    5.0 out of 5 stars
    If you’re serious about marketing on the Internet …, February 9, 2003
    By 
    Susan Dunn “The EQ Coach” (Dallas,, Tx United States) –
    (REAL NAME)
      

    This book worked so well for me, I’m being presented at the International Coach Federation conference as an example of branding! I also brand clients on the Internet, and found this book tremendously helpful. It gave me theory, but also vocabulary for explaining complex concepts to clients — as to why I insisted on this or that for their websites, email responses, etc. For instance, Mr. Temporal asked research participants to rate personalities of two companies with Internet presences. He found that consumers preferred to buy from the company that appeared “easy going, modest, helpful, caring, approachable, and interested,” rather than those that appeared “sophisticated, arrogant, efficient, self-centered, distant and disinterested.” And, not surprisingly, the latter company was ahead in the competition. It helped me resolve those efficiency-care issues we face. If you’re serious about having a branded presence on the Internet, I’d take a look at this book if I were you.

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