Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget

Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget

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  • ISBN13: 9781935254249
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In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the “big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. This book reveals a ten-step process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business.

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  1. RevRobb says:
    6 of 6 people found the following review helpful:
    5.0 out of 5 stars
    Informative, Entertaining and Relevant, September 2, 2010
    By 
    RevRobb

    Amazon Verified Purchase(What’s this?)
    This review is from: Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (Paperback)

    Branding Basics by Maria Ross was informative, entertaining and helpful on so many levels! I have been a small business owner for almost a decade and have gone through various phases of branding, while never really finding the degree of specificity or precision I have strived for. I am currently undergoing a re-branding phase and Maria’s book has been an excellent handbook and reference guide for that operation. The exercises are thorough and to the point. The “Brand at Work” sidebars provide pertinent illustrations for the material and have helped to get me thinking creatively about how to apply the lessons to my own company. Her experience and mastery of the subject matter are clear throughout the text, while her humor keeps the book engaging from start to finish. I highly recommend this book for motivated and creative individuals who want to take the public image of their products and services to the next level.

    Robb Seal, Owner
    Ritual Space Healing Arts
    Lafayette, CO

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  2. philip says:
    5 of 5 people found the following review helpful:
    5.0 out of 5 stars
    Turns out you don’t need another one, just this one., June 28, 2010
    By 
    philip

    This review is from: Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (Paperback)

    There must be 101 different books about branding out there, so why do we need another one? Turns out you don’t need another one, just this one.
    Branding Basics is a really easy read, taking you through a step by step approach to your branding, what it means, why you should care, giving examples, re-enforcing why you should care and asking questions about your own business as well as giving answers along the way.
    This is not a book just for small business owners, marketers. creatives or brand ambassadors, this is essential reading for all professionals as it shows that everyone inside a company can impact the brand and serve its customers better.

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  3. Nikolas Allen "BAM! Small Biz Consulting" says:
    3 of 3 people found the following review helpful:
    4.0 out of 5 stars
    An Enjoyable, Helpful Read for Start-Up Business Owners, July 19, 2011
    Amazon Verified Purchase(What’s this?)
    This review is from: Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (Paperback)

    As a Small Biz Consultant, specializing in Branding and Marketing, I’m quite experienced with the topic. However, I’m so passionate about branding, that I enjoy reading everything I can about it, even if it’s to glean a new nugget of info, or to hear how other specialists communicate this familiar concept in their own way. I bought this book because it was specifically targeting Small Business, which is my niche, whereas most of the reading I’ve done is focused on the large corporate brands we’re all familiar with.

    I enjoyed this quick little read (a slim 156 pgs), and Maria Ross has an easy, breezy communication style that is a delight to take in. This book will benefit small business owners at any stage of their existence, but those in the beginning stages may benefit most, as Maria discusses early considerations, such as names, logos, color schemes, etc. But, you brand is far more than your logo, and Maria covers the wide spectrum of elements necessary to create a unique, meaningful brand.

    My favorite portions were: 10 Key Questions to Building your Brand Strategy, where she covers the essential components of a good strategy, and Crafting Your Key Marketing Message, which spells out 10 verbal and written areas that need to speak to your company’s brand, including your Positioning Statement, Mission, Tagline, Elevator Speech, PR Boilerplate, and even Executive Bios among others. The key to any brand is consistency and cohesion, so if all these messages align, you are well on your way.

    Maria also weaves several Case Studies throughout the book, which is inspiring to hear how other people are creating success with unique brands. If you are a small business owner and the concept of Branding is foreign and intimidating to you, I highly recommend educating yourself with “Branding Basics for Small Business.” If, on the other hand, you are seeking intermediate to advanced reading on the topic, I would suggest, “Brand Simple,” and “Brand Digital,” both by Allen P. Adamson.

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