Creative Strategies: Idea Management for Marketing, Advertising, Media and Design Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, […]
Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
The Radio Sponsorship And Promotions Handbook: Creative Ideas For Radio Campaigns
The Radio Sponsorship And Promotions Handbook: Creative Ideas For Radio Campaigns Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and programmers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is […]
Creative Advertising: Ideas and Techniques from the World’s Best Campaigns
Creative Advertising: Ideas and Techniques from the World’s Best Campaigns Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. List Price: $ 39.95 Price: […]
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