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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

03/30/2012 By + 1 Comment

Creative Strategies: Idea Management for Marketing, Advertising, Media and Design Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, […]

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The Radio Sponsorship And Promotions Handbook: Creative Ideas For Radio Campaigns

03/29/2012 By + Leave a Comment

The Radio Sponsorship And Promotions Handbook: Creative Ideas For Radio Campaigns Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and programmers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is […]

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Creative Advertising: Ideas and Techniques from the World’s Best Campaigns

03/29/2012 By + 3 Comments

Creative Advertising: Ideas and Techniques from the World’s Best Campaigns Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. List Price: $ 39.95 Price: […]

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The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series)

03/27/2012 By + Leave a Comment

The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features […]

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Creative Process Illustrated: TippEx’s Hunter Shoots a Bear Campaign

03/02/2012 By + Leave a Comment

Take a look behind the scenes at TippEx’s successful Hunter Shoots a Bear campaign buy Buzzman. The campaign quickly became a worldwide viral phenomenon, amassing over 35 million views within the first 100 days of launching. View the campaign here: youtube.com/tippexperience Video Rating: 4 / 5

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Scavenger Hunt Party Game.

02/12/2012 By + Leave a Comment

Scavenger Hunt Party Game. Enjoyable Parties Guaranteed With Downloadable Ebook(r) Packed Full Of Ideas On How To Run An Amazing Scavenger Hunt. Ideas For Hunts. Samples. Scavenger Hunt Party Game.

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The World Park Campaign, a very creative QR mobile campaign

02/10/2012 By + Leave a Comment

Take a look at what New York City’s Central Park did last Arbor Day and begin to ask yourself… how could QR codes serve my customers, my employees and my business’ growth. I suspect you’ll find some pretty fascinating answers. Video Rating: 4 / 5

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