50 Effective Guerrilla Marketing Ideas for Small Businesses

Guerrilla-Marketing-Ideas

Photo credit: blog.guerrillacomm.com   Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are used, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes a […]

How to Implement Effective Customer Satisfaction and Customer Retention Strategies for your Company

customer-retention-strategies-model

When it comes to growing their startups, many entrepreneurs are so focused on gaining new clients and customers that they fail to effectively address the need to retain those they already have. According to Marketing Metrics, the probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is […]

Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

Mastering the Complex Sale: How to Compete and Win When the Stakes are High! Praise for Mastering the Complex Sale “Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”—Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin […]

The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm

The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers […]

Belonging Experiences

Belonging Experiences The nucleus for writing this book came to me in the late 1990′s while seating through research that was being conducted for a large retail chain. It became apparent that the growth of technology and the change in the family structure has left consumers disconnected from daily social contacts and the need to […]

The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving

The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms. Former consultant Dr. Paul Friga […]

Social Media Marketing: The Next Generation of Business Engagement

Social Media Marketing: The Next Generation of Business Engagement How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses […]

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