How to Determine your Marketing Communications Objectives

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  Before you choose how you’re going to talk to your market and after you position your product and company, take a step back and determine your objectives for developing it in the first place: Convey information? Sell a product or service? Share ideas? Educate others? Announce news? Every marketing communication strategy, be it, traditional mass […]

Three E-Mail Marketing Campaign Ideas You Need

3-E-Mail-Marketing-Campaign-Ideas

  Majority of Internet users have email addresses so it’s not surprising that email marketing campaign still remains one of the top digital marketing strategies available to businesses today. When running an online business, having an email marketing strategy is a necessity for establishing and continuing a relationship with customers and prospects. To ignore developing […]

Your Targeted Email Campaign Eight Key Drivers for Success

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The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than […]

Investor’s Web Guide: Tools and Strategies for Building Your Portfolio (Lycos Press in Sites Series)

Investor’s Web Guide: Tools and Strategies for Building Your Portfolio (Lycos Press in Sites Series) Here is an easy-to-use directory of the most valuable Web sites of information for investors and investment clubs. Readers will be able to make informed decisions about buying and selling securities. The CD-ROM is dual platform and includes a hyperlinked […]

The Executive Guide to E-mail Correspondence: Including Model Letters for Every Situation

The Executive Guide to E-mail Correspondence: Including Model Letters for Every Situation Sit down at the keyboard and cinch that deal! Press the send button and get the account! Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a […]

Taming the E-mail Beast: 45 Key Strategies for Better Managing Your E-mail Overload

Taming the E-mail Beast: 45 Key Strategies for Better Managing Your E-mail Overload The master book for e-mail management — this book shares the systems, strategies, and techniques for effectively managing your professional and personal e-mail accounts from a “time management/productivity enhancement” perspective. The author, Randall F. Dean, is a nationally regarded expert on the […]

Groupware: Collaborative Strategies for Corporate LANs and Intranets

Groupware: Collaborative Strategies for Corporate LANs and Intranets This book helps MIS professionals make critical groupware decisions, and offers essential, up-to-date guidance on intranets.This book presents the most up-to-date, thorough review of the groupware marketplace available, with special focus on the dramatic growth of intranets. It covers hot groupware topics such as desktop videoconferencing, e-mail […]

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