How to Determine your Marketing Communications Objectives

marketing-communication-mix-model

  Before you choose how you’re going to talk to your market and after you position your product and company, take a step back and determine your objectives for developing it in the first place: Convey information? Sell a product or service? Share ideas? Educate others? Announce news? Every marketing communication strategy, be it, traditional mass […]

Key Features of Integrated Marketing Communications Plan

key-features-integrated-communications-plan

  Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, […]

Factors in Setting the Marketing Communications Mix

Stages of Buying Readiness

Companies must consider several factors in developing their communications mix: type of product market, consumer readiness to make a purchase, and stage in the product life cycle. Also important is the company’s market rank. TYPE OF PRODUCT MARKET Communications mix allocations vary between consumer and business markets. Consumer marketers tend to spend comparatively more on […]

Six Characteristics of the Marketing Communications Mix You Should Know

Marketing Communication Mix Model

Each communication tool has its own unique characteristics and costs. 1. ADVERTISING Advertising can be used to build up a long-term image for a product (Coca-Cola ads) or trigger quick sales (a Sears ad for a weekend sale). Advertising can efficiently reach geographically dispersed buyers. Certain forms of advertising (TV) can require a large budget, […]

How Integrated is Your Integrated Marketing Communications (IMC) Program?

Integrated Marketing Communications Strategy

In assessing the collective impact of an Integrated Marketing Communications program, the overriding goal is to create the most effective and efficient communications program possible. The following six criteria can be used to help determine whether communications are truly integrated. 1. Coverage. Coverage is the proportion of the audience that is reached by each communication […]

How to Create an Integrated Marketing Communications Plan

Components of Integrated Marketing Communications Strategy

Without a doubt, promotion and marketing communications are the most ubiquitous elements of any firm’s marketing strategy. This is not surprising because promotional activities are necessary to communicate the features and benefits of a product to the firm’s intended target markets. Marketing communications includes conveying and sharing meaning between buyers and sellers, either as individuals […]

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure

 

    © 2012 e-Marketing Mixology.

 

    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.

 

    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.

 

    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed