Key Features of Integrated Marketing Communications Plan

key-features-integrated-communications-plan

  Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, […]

Sales Growth: Five Proven Strategies from the World’s Sales Leaders

Sales Growth: Five Proven Strategies from the World’s Sales Leaders A comprehensive guide to how companies can drive sales growth Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue-print […]

Multi-Channel Strategies for Retail Financial Services

Multi-Channel Strategies for Retail Financial Services The retail financial services industry is undergoing fundamental changes, as better informed and more demanding customers decide for themselves how, when and where they purchase personalised product solutions. List Price: $ 182.97 Price: $ 182.97

From catalog to Web: B2B multi-channel marketing strategy [An article from: Industrial Marketing Management]

From catalog to Web: B2B multi-channel marketing strategy [An article from: Industrial Marketing Management] This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web […]

Multi-Channel Retailing

Multi-Channel Retailing The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains the underlying principles of e-retailing and its relationship with conventional […]

Multi-channel strategy in business-to-business markets: Prospects and problems [An article from: Industrial Marketing Management]

Multi-channel strategy in business-to-business markets: Prospects and problems [An article from: Industrial Marketing Management] This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web […]

42 Multilevel Marketing Strategies: Online & Offline Marketing for Home Based Business

42 Multilevel Marketing Strategies: Online & Offline Marketing for Home Based Business This book will serve as an indispensable guide to learning about the concept behind how people generate endless leads for their home based businesses.  Any networker should know this by now… leads are your life line. When you are cut from your source of […]

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