What does segmentation and marketing data have to do with digital asset management?

Our friends at ConceptShare recently posted a blog about the value and implications of having more marketing data to inform your segmentation efforts. The reasoning is pretty simple. In ConceptShare's words: Data has created more opportunities for marketers to reach customers with timely and relevant messages, offers and calls to action. Marketing teams now have […]

Your Biggest Mistake in Measuring Social Media Success

by Mike Fleming You think social media is a channel that it’s not, because you want it to be.  All those people right there for the taking with all their interests laid out for you in their profiles.  All that talk that lets you know what they’re thinking.  It seems like the perfect place to […]

The 4-Step Guide to Building Your Authority

This guest post is by Derek of Fear No Goal. If you want people to visit your blog—and stay there—you have to be an authority figure. This is definitely true if you are trying to solve a common problem. You have to know and understand what you are talking about. When people know you’re an […]

6 Questions That Belong in the 2014 B2B Content Marketing Benchmarks and Trends Report

Once again, the Content Marketing Institute (CMI) and Marketing Profs have outdone themselves with the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report. Chock full of information on content marketing budgets, tactics, measurement, and challenges, this is by far the most comprehensive research study on B2B content marketing. When I read […]

People on the Move in the Social Business Industry, Oct 8, 2012

Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like […]

Barclaycard: Toys

Advertising Agency: BBH, London, UK StockLogos’ Staff Favorite Logos

Microsoft Taps Gwen Stefani, Jessica Alba, Cam Newton and Andy Samberg For Windows Phone Blitz

Windows is calling on four celebrities in its new Windows Phone 8 ad campaign. Starting tonight, 30-second spots featuring No Doubt singer Gwen Stefani and actress Jessica Alba will air during “Modern Family,” “The Voice” and “Jimmy Kimmel Live.” Windows will release its spots with Carolina Panthers quarterback Cam Newton and comedic actor Andy Samberg […]

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