How to Effectively Develop a Brand Name

how-to-build-brand-equity-model

  10 Easy Steps to Building Brand Equity for Small Business Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner’s purview. If you’re having trouble, branding experts say the first step […]

Branding Your Resume For Intelligence

You know that you’re smarter than the average bear, but how can you give your resume reader that first impression? Most job seekers try to do this directly, using adjectives that say “I’m smart!”. Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have […]

How Does Your Brand Make People Feel Less Alone?

To belong is to feel at home. And home, physical or otherwise, is the place where you are remembered, met with accepting eyes, welcomed with wanting arms and cherished for what you contribute; the place that embraces the weirdness you have to offer and gives you the freedom to use talents you might never exercise […]

Personal Branding Blog Weekly and Social Calls to Action

Personal Branding Weekly No matter the job or the tragedy you can build or rebuild your personal brand. That seemed to be our theme this last week as many still recovering from Hurricane Sandy are still dealing with the  destruction and getting their bearing on their life, home and career. The Young Entrepreneurs Council also […]

12 “Fails” Top CEOs Overcame Before Building Their Brands

What was your biggest “fail” as a new founder or CEO, and how did you overcome it to focus on building your brand and business instead? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC […]

The Power Of Being Vulnerable

Several years ago, I went to an all-day Get Motivated Seminar at the Verizon Center in Washington, D.C. While I always enjoy some inspiration, I did not attend that day to “get motivated.” I went to study the speakers. As a relatively new professional speaker at that point of my career, I wanted to observe […]

Curb Appeal or Blurb Appeal?

First impressions are formed long before first encounters. By the time people get to you, they’ve already verified your reputation from a variety of virtual sources. Thanks to online reviews, friend recommendations, price comparisons, smartphone apps, geolocating programs and social media conversations, curb appeal has been replaced by blurb appeal. Consider the implications of this […]

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