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Chief Customer Officer : Getting Past Lip Service to Passionate Action

Chief Customer Officer : Getting Past Lip Service to Passionate Action Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in […]

A Project Guide to UX Design: For user experience designers in the field or in the making (2nd Edition) (Voices That Matter)

A Project Guide to UX Design: For user experience designers in the field or in the making (2nd Edition) (Voices That Matter) User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot […]

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter)

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author […]

Designed for Use: Create Usable Interfaces for Applications and the Web

Designed for Use: Create Usable Interfaces for Applications and the Web In this book for designers, developers, and product managers, expert developer and user interface designer Lukas Mathis explains how to make usability the cornerstone of every point in your design process, walking you through the necessary steps to plan the design for an application […]

Preparing for Take Off

Preparing for Take Off Why you should read this book!Everyone with a driver’s license (and the key) can get into a car, start it, and drive away.You know immediately how it starts, how it steers and how it stops. Why should websites be any different?All too often we click to a new website and have […]

The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive

The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer’s YouTube-video during a television interview, […]

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