online-behavior.com In this Part 2 (out of three), Neil discusses how to reduce the noise on the data by asking questions like: what is it that we need out of all this data? What are the key events that we need to understand from our data? This process is essentially a data reduction exercise. *About Neil Mason* Neil Mason joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance’s analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance’s and Applied Insights existing and future clients. *About Online Behavior* Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that’s not all, understanding does not make a website better, action is required. That’s why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to: Market Targeting & Segmentation ( online-behavior.com ): Learn how to segment, provide the right message, and personalize your visitors’ experience. Increased website relevance equals increased conversions and customer satisfaction. Website Testing & Usability ( online-behavior.com ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your …
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