Google AdWords: Managing Your Advertising Program

Google AdWords: Managing Your Advertising Program

64ded Adwords 511LXtqejyL. SL160  Google AdWords: Managing Your Advertising Program

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.

  • Learn the advantages of proper account structure based on tightly knit themes
  • Understand AdWords auction and the importance of keyword Quality Score
  • Determine your preferred bidding model and daily ad budget
  • Evaluate campaign performance by timeframe, keyword, and other criteria
  • Hone your keyword list whenever search queries trigger your ads
  • Add negative keywords to filter out irrelevant queries
  • Outperform competitors and organic search results with targeted ad copy
  • Determine conversion goals, and use AdWords tools to track them

buynow big Google AdWords: Managing Your Advertising Program

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  1. Succotash says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Good primer on google adwords, March 5, 2012

    This review is from: Google AdWords: Managing Your Advertising Program (Paperback)

    Online advertising can translate into sales if done right. Google AdWords is one form of advertising, and Google AdWords (the book ) is a great primer on setting up a Google AdWords account, how it is structured, and understanding campaigns and keywords. Anyone interested in setting up an account but didn’t know where to start, this would make a good beginning.

    There are eleven chapters in the book: Getting Started (intro to AdWords); Account Structure; Navigating Your Account; Campaign Settings; Understanding the Auction; Keywords; Writing Ads; Making Ads Stand Out; The Google Display Network; Additional Ad Formats; Bids, Budgets, and Billing; and Measuring Success.

    Holdren’s graphics and screen shots throughout the book highlight points she is trying to make. It also puts emphasis on areas that may be difficult to understand. Her helpful ‘warning or caution’ and ‘tip or suggestion’ icons make it easy to spot things that should not be ignored when first setting up the account and later when finding ways to make it easier to navigate through the system. This would be a very good book for anyone interested in starting a new campaign, or thinking about starting a brand new account.

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