Google Analytics Evangelist Avinash Kaushik on using your data at SES London 2010

Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity. The third stage discusses how to integrate use of the long-tail when compiling analytics to help companies achieve greater monetary rewards. Avinash says there is so much more amazing amounts of data and behavior that you can use to be more effective at harnessing the long-tail. Avinash cites his own individual blog as an example of how he uses the long-tail. The last stage is how you think about attribution. Avinash says people dont think about using analytics in as sophisticated a way as they should. All of Avinashs keynote ideas will be available in his upcoming new book and he will also be speaking at SES New York 2010.
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