Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships

 Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships

Excellent article on the WSJ FINS site titled Has LinkedIn Killed the Rolodex?

I thought it was going to be an article showing that yes, indeed, LinkedIn makes a rolodex obsolete.

It wasn’t.

It talked about LinkedIn as the tool that it is, but not as a real relationship tool.  Some points of differentiation:

LinkedIn is not a customer relationship manager (CRM) or personal relationship manager (PRM).

I’ve argued in the past that I hope then don’t become one.  Why?

First, because they should just buy JibberJobber and integrate it (while allowing people to use either OR both) :p  Yes, I’m biased icon smile Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships

Second, because they have enough product issues that they need to resolve before they jump into trying to do CRM.  Based on what they’ve done with their system so far, I’m not convinced they, as a company “get” what relationship management is all about.

LinkedIn does not, cannot and should not replace real networking.

In the article it is referred to belly-to-belly relationships.  You get in front of your contact, and actually have a real face-t0-face conversation.  They say the new belly-to-belly might be email, phone, etc., but it’s more than just connecting on a social network and then not doing anything with the connection.

Read the article, it’s short, and excellent.  And then, if you are hiding behind ANY technology, get out and meet and talk to real people.

Viva real human interaction!

Wait… what then is LinkedIn?

It’s an amazing, powerful tool that helps you (DO A LOT OF STUFF — how would you fill in this blank?)

I’m On LinkedIn – Now What???

GD Star Rating
Be Sociable, Share!
  • more Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships

Additional Resources

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure


    © 2012 e-Marketing Mixology.


    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.


    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.


    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed