Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships


 Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships

Excellent article on the WSJ FINS site titled Has LinkedIn Killed the Rolodex?

I thought it was going to be an article showing that yes, indeed, LinkedIn makes a rolodex obsolete.

It wasn’t.

It talked about LinkedIn as the tool that it is, but not as a real relationship tool.  Some points of differentiation:

LinkedIn is not a customer relationship manager (CRM) or personal relationship manager (PRM).

I’ve argued in the past that I hope then don’t become one.  Why?

First, because they should just buy JibberJobber and integrate it (while allowing people to use either OR both) :p  Yes, I’m biased icon smile Has LinkedIn Killed the Rolodex? LinkedIn vs. CRM vs. Networking & Relationships

Second, because they have enough product issues that they need to resolve before they jump into trying to do CRM.  Based on what they’ve done with their system so far, I’m not convinced they, as a company “get” what relationship management is all about.

LinkedIn does not, cannot and should not replace real networking.

In the article it is referred to belly-to-belly relationships.  You get in front of your contact, and actually have a real face-t0-face conversation.  They say the new belly-to-belly might be email, phone, etc., but it’s more than just connecting on a social network and then not doing anything with the connection.

Read the article, it’s short, and excellent.  And then, if you are hiding behind ANY technology, get out and meet and talk to real people.

Viva real human interaction!

Wait… what then is LinkedIn?

It’s an amazing, powerful tool that helps you (DO A LOT OF STUFF — how would you fill in this blank?)

I’m On LinkedIn – Now What???

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