Is Your LinkedIn Headline Killing Your Personal Brand?

92574  linkedin 300x199 Is Your LinkedIn Headline Killing Your Personal Brand?If your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value:

  1. Your headline is UNORIGINAL. Phrases like “Outside-the-box thinker” or “Problem-solver” or “Strategic Visionary” mean absolutely nothing and will not impress or intrigue anyone.  If your headline is full of clichés, you’ll just be seen as a low-value commodity.
  2. Your headline is CONFUSING. If someone is confused about what you do, you will probably not be asked for clarification.  Whether you are an entrepreneur, a job-seeker, or a happily employed professional, be clear in explaining how you make other people/organizations better.
  3. Your headline is BORING. It’s amazing how many people just use their job title and name of employer as their headline. You are much more than your job title! Provide evidence for your value/credibility by highlighting your most impressive/relevant achievement, honor, award, or third-party recognition/affiliation.
  4. Your headline is DESPERATE.  If you are out of work, don’t say that you are unemployed or that you are “seeking new opportunities.”  This sounds incredibly desperate and undermines your value.  You should not be sitting back waiting for recruiters or hiring managers to find you anyway. You should be proactively seeking opportunities on your own. In addition, no one cares what you are looking for (which is also why most resume objectives are pointless). People care about how you can make their life/job easier and how you can solve their specific problems.

Now that we have discussed what NOT to do, here, here is an easy 4-step process (“what-who-how-proof”) that you can follow to create a powerful LinkedIn headline:

  • Step 1: Say WHAT you are.
  • Step 2: Say WHO you help.
  • Step 3: Say HOW you make their life/work better.
  • Step 4: Give PROOF that you are credible.

Here are 3 examples:

  • Executive Recruiter who helps Fortune 500 companies find top tech talent. Clients include Google and IBM
  • Speaker/Author/Coach who helps job-seekers get their dream jobs.  Featured on Fox/CBS/CNN (Note: this was my LinkedIn headline when this article went to print.)
  • Personal Trainer who helps youth get healthier, stronger, and faster. Former head trainer for the NY Jets

With each of these headlines, you immediately know what the person does, who they help, how they help them, and why they are credible. Your LinkedIn headline is valuable real estate, so don’t waste any of the 120 characters LinkedIn gives you!

Author:  

Pete Leibman is the Founder and Keynote Speaker for Dream Job Academy and the Author of I Got My Dream Job and So Can You. His work has been featured on Fox, CBS, and CNN.  

P.S. Looking for a job?  Click here for a chance to win a FREE Resume Evaluation from Pete Leibman ($ 250 Value).

 Is Your LinkedIn Headline Killing Your Personal Brand?  Is Your LinkedIn Headline Killing Your Personal Brand?  Is Your LinkedIn Headline Killing Your Personal Brand?  Is Your LinkedIn Headline Killing Your Personal Brand?  Is Your LinkedIn Headline Killing Your Personal Brand?


GD Star Rating
loading...
Be Sociable, Share!
  • more Is Your LinkedIn Headline Killing Your Personal Brand?

Additional Resources

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure

 

    © 2012 e-Marketing Mixology.

 

    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.

 

    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.

 

    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed