Loyalty: forget everything you know. Sponge launches ten-point action plan for retailers to connect with smartphone-enabled shoppers in new whitepaper

Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.

The plan is part of a new whitepaper which explores how the mobile channel can re-energise loyalty schemes; changing retailers’ approach to gaining customer allegiance and challenging perceived wisdom.

‘From entitlement to empowerment: re-shaping loyalty schemes for a mobile-first world’ looks deeply into the consumer mindset, defines ‘loyalty 2.0’ and details how retailers need to respond to modern shoppers.

The whitepaper also investigates how empowerment is the new currency of loyalty, and the importance of personal recognition, contextually relevant information and entertainment in effectively winning brand advocates and securing profitably loyal customers.

“With 96% of the population a member of at least one loyalty scheme, it’s clear UK consumers’ appetite for rewards and offers is high,” said Phil Gault, author of the whitepaper and Director of Strategy at Sponge. “The rise of mobile creates significant opportunities to make loyalty schemes work harder. We are convinced that the most effective programmes in future will be those that embrace a ‘mobile first’ view of the world and leverage the channel’s full potential to enable and empower members.”

The ten-point action plan for retailers to capitalise on mobile loyalty opportunities is on page 38 of the whitepaper, which can be downloaded for free here. www.spongegroup.com/go/whitepaper-loyalty1

About Sponge

Sponge (www.spongegroup.com) is a full service mobile marketing agency specialising in helping brands and retailers create mobile first sites, shopper marketing programmes, and one to one customer communication strategies. Multi-award winning Sponge supplies ideas and technology to companies including Coca-Cola, McDonalds, adidas, Barclays and AutoTrader. Sponge was founded ten years ago and is the UK’s most successful and longest-established mobile marketing agency. Co-founder Alex Meisl is also chairman of the Mobile Marketing Association, the mobile industry trade body.

For further information please contact:

Claire Armitt
01273 760996
ea1c9  Uv0hwPx V5E Loyalty: forget everything you know. Sponge launches ten point action plan for retailers to connect with smartphone enabled shoppers in new whitepaper

GD Star Rating
Be Sociable, Share!
  • more Loyalty: forget everything you know. Sponge launches ten point action plan for retailers to connect with smartphone enabled shoppers in new whitepaper

Additional Resources

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure


    © 2012 e-Marketing Mixology.


    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.


    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.


    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed