Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing)

Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing)

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Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly. Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today. Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

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  1. Geoff says:
    4 of 4 people found the following review helpful
    5.0 out of 5 stars
    Very practical advice, July 21, 2010
    By 
    Geoff

    This review is from: Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) (Paperback)

    I read a bunch of marketing books, and many are too theoretical or only focused on big-business examples that don’t translate down well to small business owners. This book takes a totally different approach. It gives practical, hands on, real world advice to help business owners better market their businesses, and more important, grow their bottom lines. Bravo!

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  2. Kim White says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Not just a must read; a must have!, March 10, 2011
    By 

    Amazon Verified Purchase(What’s this?)
    This review is from: Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) (Paperback)

    By the time I finished reading this book the pages were dog-eared and full of my notes and highlights. Every section has practical advice that you can start doing today and mostly at no cost.

    This is one of the best, easiest to read marketing books I’ve ever read. The writing style is very conversational and doesn’t talk above the reader or refer to anything that only a seasoned marketer would get. (And if there’s a term you don’t know, there’s a glossary in the back.)

    As a web project manager I’ve worked closely with marketing teams in the corporate environment for companies large and small. But as I’ve recently started my own small business I wanted to make sure I was clear on what steps to take to market my small business without the help of a marketing team on hand. Halfway through the book, I stopped to implement some of the suggestions from the book with one of my new clients. The client was very happy with the results.

    This book has already paid for itself. And I’m keeping right here on my desk because I’m sure I’ll be reaching for it on a regular basis.

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  3. Ruthie says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Marketing in a Web 2.0 world, July 16, 2010
    By 
    Ruthie

    This review is from: Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) (Paperback)

    This book has shown how important the internet has become to the media world. It is now a two-way street where companies can reach out to their target market quickly and easily. Blogs and webinars have become very important when using the internet and this book shows how to establish these assets for marketing.

    Overall, it is a fantastic book that shows that web 2.0 is the new form of business.

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