Mobile Marketing For Dummies (For Dummies (Business & Personal Finance))

Mobile Marketing For Dummies (For Dummies (Business & Personal Finance))

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Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

  • Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
  • Covers activating a plan using voice, text, e-mail, and social media campaigns
  • Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

buynow big Mobile Marketing For Dummies (For Dummies (Business & Personal Finance))

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  1. Kevin P. Buccinna "Sweat the small stuff" says:
    5 of 5 people found the following review helpful:
    5.0 out of 5 stars
    Mobile Marketing “full circle”, December 17, 2010
    By 
    Kevin P. Buccinna “Sweat the small stuff” (Staten Island NY USA) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Mobile Marketing For Dummies (For Dummies (Business & Personal Finance)) (Paperback)

    I have read two other books on this subject, “Mobile Marketing, Finding Your Customers No Matter Where They Are” by Cindy Krum and “The Mobile Marketing Handbook” by Kim Dushinski.
    Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read “MM for Dummies”. “MM for Dummies” is the newer of the three and, for me, it was the book that brought me “full circle” regarding MM. Don’t get me wrong, I’m glad I read
    the first two but everything about MM started to make sense and I began to “connect the dots” so to speak after reading “MM for Dummies”. I highly recommend this book and good luck in your MM endeavors!

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  2. Edward L. Peterson says:
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars
    Great Resource for Small Business, December 1, 2010
    By 
    Edward L. Peterson (Atlanta, GA USA) –

    This review is from: Mobile Marketing For Dummies (For Dummies (Business & Personal Finance)) (Paperback)

    This is the best resource I have found that addresses the basics of all current elements of Mobile Marketing, including: text messaging, APPs, mobile websites, geotargeting, advertising platforms, and social applications.

    This field is in constant motion, but this book is great primer. Start here!

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  3. Mary Beth McCabe says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Don’t Let the Title Fool You!, March 24, 2011
    By 
    Mary Beth McCabe (San Diego) –

    Amazon Verified Purchase(What’s this?)
    This review is from: Mobile Marketing For Dummies (For Dummies (Business & Personal Finance)) (Paperback)

    Mobile Marketing is a high level book on Mobile Marketing and in this point in time (2011) not written for a dumb audience. You need to read carefully to get the most out of the material, not just skim the summaries. I spoke to the author, Michael Becker, on the phone about his Mobile Marketing Association, and found him to be very helpful and stimulating. I would recommend this book, not the title of it.

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