Personal Branding Weekly – Facebook Pages Win Word of Mouth

Personal Branding Weekly

Editor’s Note: This week took us from covering how career advancement is progressive to how your personal brand can survive as mom, entrepreneur and executive. The Young Entrepreneur’s Council even chimed in on the importance of interesting content.

Dive on in to the list of posts and glean information that’s helpful to your personal brand:

  • Three Reasons Your Personal Brand Needs an Elevator Pitch by Scott Bradley
  • AOL Email Address Brands You as Technologically Obsolete by Phil Rosenberg
  • How Does Your Personal Brand Sound? by Nance Rosen
  • Lessons from Snooki: How to Revamp Your Personal Brand by Heather Huhman
  • Use Sales Strategies to Negotiate a Job Offer by Elinor Stutz
  • How to Take Your Resume from ‘Blah’ to ‘Wow’ from Glassdoor.com
  • 13 Offline Resources to Build Your Personal Brand by the Young Entrepreneur Council
  • Four Wheels, a Steering Wheels and a Chassis by Skip Freeman
  • Letter to an Unemployed Friend by Oscar del Santo
  • When They Just Aren’t That Into You by Manoush Zomorodi
  • Use Your Micro Brand for Extra Perks by Erik Deckers
  • 5 Tips for Protecting Your Personal Brand on LinkedIn by Michael Spinale
  • 5 Overlooked Opportunities for the Savvy College Applicant by Beth Kuhel
  • Instant Access to the Underground Job Market by Rebecca Rapple
  • The 10 Commandments For Concrete Confidence by Pete Leibman

For this upcoming week, we’ll delve into personal branding mistakes and what you can do to move your personal brand from stuck to success.

Personal Word of Mouth and Scheduled Posts

d82e6  Facebook page 300x202 Personal Branding Weekly – Facebook Pages Win Word of MouthEarly this year, Facebook introduced a new feature that lets you craft your status updates in advance and schedule them for posting automatically. Before this, you could only update your status message on-demand. Either that or you had to use one of a number of available third-party tools such as HootSuite, Ping.fm and Buffer. These online apps let you automate your Facebook status updates by setting the update times throughout the day.

Building consistency

The scheduled posts are a great timesaver and a great help in maximizing their efforts and making them more efficient. Being able to schedule updates in advance allows you to employ a content schedule to full advantage. A content schedule is like a calendar that plots out what you intend to post when you plan to post it. Following a content plan provides you with a cadence or a rhythm to your posts that highlights your consistency. Consistency helps build your credibility as a communicator and a reliable source for the audience you target with your Facebook updates. When your audiences know when to expect your posts, you build a reputation as a consistent and reliable source of information and insights.

Increasing audience engagement

The other advantage advanced status posting offers is increased opportunities for engaging your audiences. As you become more regular and reliable with your posts, people get more used to your online presence. At some point in time, some members of your audience may begin responding to your posts. You may soon find more and more people joining in as the conversation begins to resonate with them.

Focus posts to trending topics

There are a number of things you do need to watch out for when working with scheduled posts. First, there is the danger of getting off-tangent with important topics. Since there is no way to predict what topics of interest will emerge within the next few days, and since there is no way to tell how existing conversations will unfold, you could prepare content for posting that can quickly turn stale. Fortunately, Facebook lets you search for and edit advanced posts, so you can fine tune your content as necessary. If, for example, a topic suddenly resonates with your audience and you have not prepared any posts to touch on it, you can edit the upcoming posts to steer conversation toward the trending topic.

Things to watch out for when scheduling posts

The next thing to keep in mind is that scheduled posts work well with a lot of content, but not with all content. Status updates and links seem to work well when scheduled for posting, but photo albums, events and milestones require more current, hands-on treatment. Keep track of the type of content you intend to post, and handle these accordingly.

When working with third party scheduling apps, one of the side effects is that posts are stamped with the originating app, announcing to people who read your posts that you used an automated scheduler. This may be okay in most cases, but it may also be a disadvantage, especially if you are trying to project a hands-on image. Fortunately, Facebook does away with this distinction so that when you prepare advanced posts, your readers will not be able to distinguish these from content posted in real time.

Author:

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder  and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

 Personal Branding Weekly – Facebook Pages Win Word of Mouth  Personal Branding Weekly – Facebook Pages Win Word of Mouth  Personal Branding Weekly – Facebook Pages Win Word of Mouth  Personal Branding Weekly – Facebook Pages Win Word of Mouth  Personal Branding Weekly – Facebook Pages Win Word of Mouth


GD Star Rating
loading...

Incoming Searched eMarketing Terms:

Be Sociable, Share!
  • more Personal Branding Weekly – Facebook Pages Win Word of Mouth

Additional Resources

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure

 

    © 2012 e-Marketing Mixology.

 

    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.

 

    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.

 

    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed