Quick, hide the chips

It wasn’t enough that “brand police” check every bathroom in every Olympic venue removing or taping over manufacturers’ logos (on soap dispensers, wash basins and toilets).

“At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.”

Quoted from The Independent.

4159a  fish chips newspaper Quick, hide the chips
Fish and chips ad by Joe Public, via Ads of the World

The one exception is the fish and chips combo, seemingly allowed.

In addition, during London 2012 businesses can’t have these banned words in their advertising: “gold”, “silver”, “bronze”, “summer”, “sponsors” and “London”.

I wouldn’t be as bothered if more of the bill was footed by corporate sponsors, but…

“Some £1.4bn of the Games’ £11.4bn budget comes from private sector sponsors.”

That’s £10bn of public funding, despite an initial estimated total cost of £2.375bn (PDF).

Let’s just close the blinds and watch films.

4159a  identity designed ipad Quick, hide the chips

Brand identity inspiration on Identity Designed.

Related posts worth a look

  • Alternative London 2012 logo designs (35)
  • London 2012 Olympics logo disaster (278)
  • Shape as a brand attribute (2)
  • Using sound symbolism in branding (14)
  • What convicts can teach us about branding (16)

David Airey, graphic designer

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