Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website

Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website

7b856 Online Retailing 51dzeLk7odL. SL160  Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E Commerce Website

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?

Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do–but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.

  • Put together a plan to maintain your sales level and profitability–to counteract eBay’s changes
  • Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace
  • Find out if running an eBay Store or selling on Half.com makes sense for your business
  • Learn out how to sell locally on craigslist and other online classifieds sites
  • Discover how to sell fixed-price merchandise on the Amazon marketplace
  • Find out how to launch your own e-commerce website–and promote your online store
  • Learn how to sell products across multiple channels–and manage multichannel conflicts

 

Introduction     1

What’s in This Book     2

Who Can Use This Book     3

How to Use This Book     3

There’s More Online…     4

Making the Move     4

I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS     5

1 The Problem with Online Auctions     7

What eBay Used to Be Like…     7

Why Is eBay Abandoning Smaller Sellers?      10

Changes Are Afoot–and You Probably Won’t Like Them     12

Emphasizing Fixed-Price Sales over Auction Sales     12

Changes to the Fee Structure     12

Changes to the Payment System     14

Changes to the Feedback System     15

Changes to Search Results     15

eBay’s Deal with Buy.com     16

How Do eBay’s Changes Affect You?      16

2 Planning for Selling Success     19

Planning for Life Beyond eBay Auctions     19

Asking–and Answering–Key Questions     20

What Type of Merchandise Do You Want to Sell?      20

How Much Money Do You Want to Make?      21

How Do You Intend to Manage Your Business?      23

Where Do You Want to Sell?      25

Conceiving a Business Plan     26

Understanding the Components of a Useful Business Plan     28

Mission     29

Opportunity     30

Strategy     30

Organization and Operations     31

Strengths and Weaknesses     31

Financials     31

Writing Your Business Plan     32

Implementing Your Business Plan     33

II FIXED-PRICE SELLING ON EBAY     35

3 Migrating to Fixed-Price Listings     37

Why Fixed-Priced Sales Are the Way to Go     37

Comparing Fees     38

Comparing Listing Lengths     40

Factoring in Customer Demand     41

Different Ways to Sell at a Fixed Pric     42

Understanding eBay’s Fixed-Price Listings     43

Understanding eBay’s Buy It Now Auctions     44

Understanding eBay Stores     46

Understanding Half.com     47

Creating an eBay Fixed-Price Listing      50

Creating an Auction Listing with a Buy It Now Price     51

Managing Fixed-Price Sales     52

Before the Sale: Setting the Price     53

After the Sale: Payment and Shipping     53

4 Fixed-Price Selling in an eBay Store     57

What Is an eBay Store?      57

Benefits of Opening Your Own eBay Store     59

Challenges of eBay Store Selling     60

Understanding eBay Store Subscription Levels     61

Understanding Insertion Fees and FVFs     63

How to Open an eBay Store     63

Further Customizing Your eBay Store     67

Managing Your eBay Store     68

Listing Merchandise for Sale in Your eBay Store     70

Handling eBay Store Sales     71

Marking Down Your Merchandise     72

Viewing eBay Store Reports     73

5 Fixed-Price Selling on Half.com     77

Getting to Know Half.com     77

Understanding the Half.com Shopping Experience     79

Understanding Half.com Fees     80

Listing on Half.com     81

Pricing Your Half.com Items     83

Calculating Shipping and Handling Charges     84

Managing Half.com Sales     85

6 Promoting Your Fixed-Price eBay Sales     87

Promoting Your Fixed-Price Listings on the eBay Site     87

Optimizing Your Listings for eBay Search     88

Linking from Other Sites to Your eBay Listings     90

Promoting Your eBay Store     90

Seeding Listings into the Traditional eBay Marketplace     91

Enabling Cross-Promotions     91

Creating an Email Mailing List     92

Linking to Your eBay Store     94

Adding a Stores Widget to Your Blog or Website     95

Creating a Listing Feed     95

Exporting Your Listings to Search Engines and Shopping Sites     96

Advertising on the eBay Site with AdCommerce     97

Advertising Across the Web with Google AdWords     99

Promoting Your Store in the Real World     101

Promoting Your Half.com Listings     102

III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS     105

7 Online Classifieds: Are They Right for Your Business?      107

Understanding Online Classifieds     107

Examining Major Online Classifieds Sites     110

buynow big Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E Commerce Website

List Price: $ 24.99

Price: $ 11.99


GD Star Rating
loading...
Be Sociable, Share!
  • more Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E Commerce Website

Additional Resources

Comments

  1. Jeff Lippincott "JLIPPIN" says:
    14 of 14 people found the following review helpful:
    4.0 out of 5 stars
    Adds information and updates information disclosed in previous works so the reader in 2009 is informed about online retail sales, May 6, 2009
    By 
    Jeff Lippincott “JLIPPIN” (Princeton, NJ USA) –
    (TOP 1000 REVIEWER)
      
    (VINE VOICE)
      
    (REAL NAME)
      

    This review is from: Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website (Paperback)

    I liked this book. I’m not a fan of online retailing. But it can be done, and if a book does a reasonably good job introducing the reader to some good information on the subject, then I feel obligated to write a short review and post it on Amazon. This book is well written, well outlined & organized, and fills a void in the literature available on online retailing.

    A few years ago I read and reviewed Unofficial Guide to Starting a Business Online (Unofficial Guides). I think I gave that book a 4-star as well. It did not fair as well with some other reviewers. But I think they were unjust. The instant book being reviewed probably could be called “Part II” of that book in my humble opinion. It adds information and updates information so the reader in 2009 is pretty informed on the topic of setting up a retail sales site or presence online today.

    The Table of Contents (TOC) for this book is quite detailed. It will tell you exactly what is covered in this nice little book. I encourage you to take a look at the Search Inside feature Amazon offers for this book. It is there you can see the TOC for free.

    Four other books that will probably interest you if you are into online retail sales are: Sell on Amazon: A Guide to Amazon’s Marketplace, Seller Central, and Fulfillment by Amazon Programs, Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, & craigslist 4 Everyone. They will supplement the material covered in the instant book being reviewed. I have posted reviews for each on Amazon. 4 stars!

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

    GD Star Rating
    loading...
  2. Butterscotch says:
    12 of 12 people found the following review helpful:
    4.0 out of 5 stars
    Helpful and Readable, October 3, 2009
    By 
    Butterscotch (USA) –

    This review is from: Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website (Paperback)

    This book was of interest to me because I am always looking for new ways to expand my small eBay business and my website. It helped on both fronts – it was informative, up-to-date, and encouraging. It also covered some of the other sites you can potentially use to sell products – Amazon Marketplace, Yahoo, online classified (i.e. Craigslist) and several others. There are pros/cons given for each, and the fee structure(s) associated with selling on various sites. I found the fee tables particularly helpful when grouped together, because you could see the real difference between the sites’ costs. The book is quite reader-friendly – it’s easy to understand an implement. It would be best suited for people who are already on eBay and actively selling; it didn’t seem like a good introduction to the web/eBay/ecommerce and was for slightly more advanced users. I wish the author would have expanded a bit more beyond the big three (eBay/Amazon/Yahoo) and maybe delved deeper into alternative sites (i.e. Etsy, iOffer, etc) so we could know a bit about these smaller alternatives.

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

    GD Star Rating
    loading...
  3. Joseph Morris "Joe Morris" says:
    3 of 4 people found the following review helpful:
    5.0 out of 5 stars
    Millers Selling online 2.0, June 14, 2009
    By 
    Joseph Morris “Joe Morris” (Elmwood Park, NJ) –

    Amazon Verified Purchase(What’s this?)
    This review is from: Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website (Paperback)

    I’ve got to recommend this too

    This seems to be a book that covers all the bases – selling on Half, Amazon, eBay. It assumes you know about selling on eBay and it IS informative

    Is it worth purchasing? Well, a lot of this is very basic (overview of eBay) so maybe if you can find this at the library

    I did like Miller talking about eBays history and the changes that have made it more difficult to make money on the site for smaller sellers (particularly good on eBay – and talking about why fixed price auctions are the way to go – and showing why through figures)

    Its a quick read. I would recommend the book highly. But then, its an overview of Amazon, eBay, Half, CraigsList..

    An informative book nonetheless. I would have to recommend this

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

    GD Star Rating
    loading...

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure

 

    © 2012 e-Marketing Mixology.

 

    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.

 

    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.

 

    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed