The Time of Trial is Always

The amplification of effort has never been greater. The time of trial is always. Everything matters, everybody’s watching and everything’s a performance. And when we care, I mean really, really care, and do so with daily consistency, we will see greater residual value than ever before. A single tweet sent out in a moment of […]

Assume The Volume is Always Up

There’s an inverse relationship between size and surrender. I learned this from my friend Devon, a veteran of the landscaping industry. He tells a story about running the marketing department of a large organization. Like many corporate behemoths, his company leadership scrambled to stay in control of what every employee said. Every time they logged […]

Should You Go? Participation in Industry Events is Not Always the Right Decision

Your inbox is probably filled up with invitations to industry events, conferences, trade shows and other exciting-sounding networking and educational events. The sessions look fascinating. Big-time speakers have been invited (do you think Salesforce.com founder and CEO Marc Benioff will really show?) and the venues are hard to resist: San Francisco, Miami, Montreal, London, or […]

Always Be Testing: The Complete Guide to Google Website Optimizer

Always Be Testing: The Complete Guide to Google Website Optimizer Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online […]

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business) The Wall Street Journal Bestseller The Future is Now–Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age–an era with potentially enormous returns for leaders in marketing, advertising and media–if they get their approach right. […]

Bounce Rate Optimization Is Not Always The Cure: Analyzing and Optimizing Campaigns

This is part II of the series on Analyzing and Optimizing Campaigns. I wrote in my previous post that when analyzing campaigns many web analysts just focus on the web analytics data. Some venture… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Web Analytics, Behavioral […]

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