What does segmentation and marketing data have to do with digital asset management?

Our friends at ConceptShare recently posted a blog about the value and implications of having more marketing data to inform your segmentation efforts. The reasoning is pretty simple. In ConceptShare's words: Data has created more opportunities for marketers to reach customers with timely and relevant messages, offers and calls to action. Marketing teams now have […]

Widen to hold inaugural Digital Asset Management User Summit in 2 days

Widen will hold its inaugural Digital Asset Management User Summit Tuesday and Wednesday, September 18 &19 in Madison. Over 100 customer representatives across 67 companies in 28 vertical markets will be joining the Widen team for two days of learning, sharing and collaborating. Some of the more notable content being covered at the summit will […]

Law Enforcement Conference Features Special Digital Asset Management Expo – October 22nd-26th 2012, San Diego (USA)

The  Law Enforcement and Emergency Services Video Association (LEVA) is including a special Digital Asset Management Expo at their annual conference on October 22nd-26th 2012 in San Diego: “A number of hands-on workshops will be offered during the conference, focusing on DME laboratory best practices, DSLRs for crime/critical incident documentation, and courtroom testimony for forensic video […]

Black Hat Seo Fused Responsibly with White Hat SEO & SMO Yields= Asset Level Client Profit Outcomes.

www.SeoCompensation.com Social Media Marketing, Elite SEO Training for The New Breed of Search Marketing Professionals, SEO Consulting, SEO Consultants, Asset Level Client Results, Continuity income is Freedom Video Rating: 5 / 5

Why digital asset management helps you act more effectively on segmentation

Every organization would love to be able to communicate and connect with the exact people who are going to buy their products and services. This would eliminate the time and resource waste implicit in attempting to reach segments of the population that aren't going to become customers. They can still help with marketing if they […]

Widen visits with future digital asset managers

We’ve been working with graduate programs at Columbia University (Information and Digital Resource Management) and San Jose State University (Archives and Records Administration) for a few years now. Each program’s curriculum incorporates digital asset management. We’ve blogged about it before. What better way to be involved with the future of DAM software than to connect […]

Taking that last S in “SaaS” seriously; What you should expect in digital asset management

Digital asset management is both simple and complicated. Although many companies have similar core needs, the more nuanced aspects of their DAM challenges vary. Even if DAM software is easy to use, the potential for its application might not be immediately apparent. Then there are the updates, upgrades, system management, and storage concerns that must […]

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