How to Effectively Develop a Brand Name

how-to-build-brand-equity-model

  10 Easy Steps to Building Brand Equity for Small Business Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner’s purview. If you’re having trouble, branding experts say the first step […]

How Does Your Brand Make People Feel Less Alone?

To belong is to feel at home. And home, physical or otherwise, is the place where you are remembered, met with accepting eyes, welcomed with wanting arms and cherished for what you contribute; the place that embraces the weirdness you have to offer and gives you the freedom to use talents you might never exercise […]

No Matter the Job, You Can Build Your Brand

Some people have a tendency by some to look down upon more entry-level jobs; jobs like retail, food service, cleaning or landscaping. Most of us have held these types of jobs at some point in our careers. While these jobs are not renowned for being high paying resume builders – they do pose an opportunity […]

10 Tips for Reacting (or Not!) to Bad Brand Publicity

Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship […]

Could Your Personal Brand Survive Hurricane, Fire, or Flood?

What would have happened to your personal brand and business if you were a self-employed professional living in lower Manhattan or coastal New Jersey when Hurricane Sandy struck? Would your brand and business survive if your computer, iPad, and smartphone were lost or damaged by fire, flood, or hurricane? After the flood waters receded, would […]

VYRE Release On Brand 2,4

One of our featured DAM vendors, VYRE, have released version 2.4 of their system: On Brand.  The new features include: HTML5 video Creative workflow Multi-brand capabilities Updated help & training resources Google analytics integration This from their blog post: “Latest enhancements to On Brand include advanced reporting features, extended tablet and mobile device support, streamlining […]

The Only Reason To Create a Personal Brand

The purpose of personal branding is to ATTRACT what you want from others, without the stress of selling, sending out dozens of ignored resumes or begging investors to fund your venture. In other words, the only reason to create a personal brand is to help people who HAVE the things you want, enjoy the privilege […]

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