How to Determine your Marketing Communications Objectives

marketing-communication-mix-model

  Before you choose how you’re going to talk to your market and after you position your product and company, take a step back and determine your objectives for developing it in the first place: Convey information? Sell a product or service? Share ideas? Educate others? Announce news? Every marketing communication strategy, be it, traditional mass […]

Key Features of Integrated Marketing Communications Plan

key-features-integrated-communications-plan

  Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, […]

Skype for iPad – Skype Communications S.a.r.l

Skype for iPad Skype Communications S.a.r.l Genre: Social Networking Release Date: August 2, 2011 Say “hello” to friends and family with an instant message, voice or video call on Skype for free. There’s so much you can do, right from the palm of your hand.What’s new?✓ Photo SharingSend photos on your iPad directly to friends […]

Comtec – Helping to Deliver Cellular and Radio Communications to 87 floors of The Shard

Comtec are pleased to announce their involvement in delivering Cellular, Private Mobile Radio and London Fire Brigade Radio Services to Western Europe’s tallest building – The Shard. Standing at 309.6 metres (1,016ft) tall, The Shard has become an iconic London building, however, both its height and projected density of population means that street level cellular […]

The Importance of a Multi-Channel Communications Strategy

Debra Thompson-Van, VP of Marketing at Pitney Bowes, explains why businesses today are changing the way they communicate with their customers and prospects. Video Rating: 5 / 5

Search’s Social Exploration – MediaPost Communications

MediaPost Communications Search's Social ExplorationMediaPost CommunicationsThe engines might do a reasonably good job today at serving related content. But they will becoming increasingly sophisticated as more social signals support search algorithms and as alternative ways of searching, such as voice and even gesture-based …

Punch Communications Is Hiring Experienced Social Media Professionals

Integrated social media, PR and SEO agency, Punch Communications, is calling on creative and experienced social media marketing professionals and a graphic designer to join its expanding team. Situated in the heart of the Midlands countryside, the integrated agency is accepting applications for account executives, managers and directors. Punch is looking for people hungry for […]

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