The SEO copywriter’s guide to dealing with clients

Greetings and welcome to another “slice of Heather”! This slice is especially yummy if you’re a freelance SEO copywriter dealing with, ah, difficult clients, or otherwise facing any of those tricky client relation issues that require patience, understanding, anger management, and some client education. From explaining SEO copywriting to clueless clients to handling their mangling […]

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, […]

Dallas Ad League Slams Copywriters

We all work in advertising. One could say we do it because we are obsessed with the profession. Adrants

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens […]

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign. List Price: $ 29.95 […]

The Online Copywriter’s Handbook : Everything You Need to Know to Write Electronic Copy That Sells

The Online Copywriter’s Handbook : Everything You Need to Know to Write Electronic Copy That Sells ISBN13: 9780658020995 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! The Web has developed its own set of rules and attitudes for writing hard-hitting marketing […]

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