How to Effectively Develop a Brand Name

how-to-build-brand-equity-model

  10 Easy Steps to Building Brand Equity for Small Business Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner’s purview. If you’re having trouble, branding experts say the first step […]

How to create a Videocast

Video for how to create a Videocast

The Best Way to Predict the Future is to Create It

Netflix popularized binge viewing. It’s a consumption model in which every episode of a show is released at once. Fans are encouraged to catch up on their favorite programs by completely immersing themselves in the universe of the characters, plowing through entire seasons in marathon sessions. It’s cheap, easy, satisfying and completely reinvents the viewing […]

How to: Create a Moodle Quiz – Simplified!

To the point tutorial on how to create a Moodle Quiz. For more info visit: www.ravimakhija.com Thanks to the great team at Bishop Ahr High School, without them this video wouldn’t have been possible. The Moodle version being used here is 1.9. If you have any questions/suggestions leave a comment here or on my blog. […]

The Only Reason To Create a Personal Brand

The purpose of personal branding is to ATTRACT what you want from others, without the stress of selling, sending out dozens of ignored resumes or begging investors to fund your venture. In other words, the only reason to create a personal brand is to help people who HAVE the things you want, enjoy the privilege […]

Create Social Meaning Above and Beyond Your Product

Interaction is the agent of human decision. If someone decides to pay attention to, press the like button for, buy something from, become a follower of, or tell others about your brand, it’s likely because of an interaction they had with another human being. Namely, not you. Real marketing isn’t about what you do to […]

Create Your Personal Brand…then Be It!

I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice. One thing I […]

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