Komen For the Cure Asking Supporters What Level of Apology They’d Like to Receive

The Huffington Post reports that Susan G. Komen for the Cure has hired Penn Schoen Berland to help it recover from the Planned Parenthood disaster a few weeks ago. PSB is a WPP market research and consulting firm with Burson-Marsteller CEO (and former Clinton advisor) Mark Penn as its head. Komen supporters have been given […]

What “The Race for the Cure” Can Learn From “The Best Steak Anywhere!”

Why wait until Monday morning when Friday afternoon quarterbacking can be just as much fun?  (Okay, that was my lame attempt to dispel a gay stereotype and prove that I really DO know when the Superbowl is being played…but I digress.) And what better topic to dissect this week than the massive self-inflicted implosion of […]

Bounce Rate Optimization Is Not Always The Cure: Analyzing and Optimizing Campaigns

This is part II of the series on Analyzing and Optimizing Campaigns. I wrote in my previous post that when analyzing campaigns many web analysts just focus on the web analytics data. Some venture… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Web Analytics, Behavioral […]

The Avon Foundation for Women is Not Affiliated with Susan G. Komen for the Cure

I’ve gotten questions from lots of folks in the past day who have donated or are thinking about donating to support me in the Avon Walk for Breast Cancer. They were all wondering whether the Avon Foundation for Women is affiliated with Susan G. Komen for the Cure. The answer is no, according to a […]

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