What does segmentation and marketing data have to do with digital asset management?

Our friends at ConceptShare recently posted a blog about the value and implications of having more marketing data to inform your segmentation efforts. The reasoning is pretty simple. In ConceptShare's words: Data has created more opportunities for marketers to reach customers with timely and relevant messages, offers and calls to action. Marketing teams now have […]

Google Analytics Evangelist Avinash Kaushik on using your data at SES London 2010

Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. […]

Ethical Hacking and Countermeasures: Web Applications and Data Servers (Ec-Council Press Series : Ethical Hacking and Countermeasures, Volume 3)

Ethical Hacking and Countermeasures: Web Applications and Data Servers (Ec-Council Press Series : Ethical Hacking and Countermeasures, Volume 3) The EC-Council | Press Ethical Hacking and Countermeasures Series is comprised of five books covering a broad base of topics in offensive network security, ethical hacking, and network defense and countermeasures. The content of this series […]

Data Discovery: Tell Me Something I Don’t Know – Part 1/3 – eMetrics Marketing Optimization Summit

online-behavior.com In this presentation, Neil Mason explores the approach to insight generation through data mining and predictive analytical technologies. Using real world case studies he covers the ins and outs of data mining analytics on digital data, which types of techniques can be used to solve which kinds of problems and some of the challenges […]

Microsoft raises privacy issues with tweaked TOS to share data across the cloud – Network World

Information Age Microsoft raises privacy issues with tweaked TOS to share data across the cloudNetwork WorldIn fact, the new wording hints that Microsoft can extract content from chats, emails, photos, or files to tweak Bing search results. How very Google-like of Microsoft. Yet unlike Microsoft, Google has an account dashboard for users; it also responded […]

Organizations should beware search engine data – ZDNet

Organizations should beware search engine dataZDNetCorporate information leak on search engines give hackers the avenue to gather information and plan targeted attacks, and industry competitors an edge over them, security watchers warn and advice that organizations regulate employees' sharing of …

Full Data Controlled Web Based Feed Aggregator: Open Source and Feed Syndication in Research, Intelligence Gathering, Information Sharing and Business Enterprise

Full Data Controlled Web Based Feed Aggregator: Open Source and Feed Syndication in Research, Intelligence Gathering, Information Sharing and Business Enterprise Web feed syndication is analogous to electronic newsletters, both are aimed at delivering feeds to subscribers; the difference is that while newsletter subscription requires e-mail and exposed users to spam and several security challenges, […]

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