Loyalty: forget everything you know. Sponge launches ten-point action plan for retailers to connect with smartphone-enabled shoppers in new whitepaper

Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes. The plan is part of a new whitepaper which explores how the mobile channel can re-energise loyalty schemes; changing retailers’ approach to gaining customer allegiance and challenging perceived wisdom. ‘From entitlement to empowerment: re-shaping loyalty schemes […]

How Google Builds Its Maps—and What It Means for the Future of Everything – The Atlantic

The Atlantic How Google Builds Its Maps—and What It Means for the Future of EverythingThe AtlanticIt's the first time the company has let anyone watch how the project it calls GT, or "Ground Truth," actually works. The company opened up at a key moment in its evolution. The company began as an online search company […]

Germany Drafts “Lex Google” to Make Search Engines Pay for Indexing Content – Everything PR

Everything PR Germany Drafts “Lex Google” to Make Search Engines Pay for Indexing ContentEverything PRHe believes that publishers are, in fact, entitled to be compensated by Google and other search engines. The foundation of the argument is that online newspapers cannot rely exclusively on advertising for revenue, given the development of the …Google Fighting German […]

Artificial Intelligence is the Next Step in Search (and everything else) – Forbes

Forbes Artificial Intelligence is the Next Step in Search (and everything else)ForbesComputational intelligence, to put it more succinctly: the ability to gather information or find your destination on the web faster and more efficiently with an artificial search partner that can predict what you want. The number of search engines, … topic:search_engines – Google News

User Experience is Everything

www.lockergnome.com The concept of “user experience” seems pretty self-descriptive, but it does bring up the idea of perspective. A software or UI developer may make something that serves a practical, personal need, but for it to be useful to anyone else, he or she needs to be mindful of how well it will be perceived […]

SEO For Blogs Part 6 – Everything You Need To Know About Off Page Optimization

GideonShalwick.com Ok, now that you know everything you need to know for on page optimization for seo for your blogs, it’s time to look at the other side… the off page optimization side… And that’s what David Jenyns gets into today… There are some really clever and powerful tips inside today’s video… and they’re all […]

Don’t Suck at Mobile Marketing, Get This Book! Everything You Need to Know About Mobile Websites, Text Message Marketing, QR Codes, Mobile Landing Pages, Mobile Pay Per Click & More

Don’t Suck at Mobile Marketing, Get This Book! Everything You Need to Know About Mobile Websites, Text Message Marketing, QR Codes, Mobile Landing Pages, Mobile Pay Per Click & More This book will give you a firm understanding of Mobile Marketing. Most importantly, when you’re through with it, you’ll know how to apply mobile marketing […]

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