Key Features of Integrated Marketing Communications Plan

key-features-integrated-communications-plan

  Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, […]

Aprimo Positioned in Leaders Quadrant of New Magic Quadrant Report for Integrated Marketing Management

Aprimo Provides Strong IMM Vision, Innovation, Broad Set of Marketing Capabilities, and Continued Market Execution LONDON, UK, 07 NOVEMBER 2012 – Aprimo®, a Teradata company (NYSE:TDC) and a leader in cloud-based digital and Integrated Marketing Management solutions, has been placed in the Leaders quadrant of the new Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant […]

59% say inbound marketing is more effective vs outbound, yet just 4% have fully integrated

London, UK, 17 August 2012: Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software say that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into their sales and marketing initiatives based on Aprimo’s latest research. […]

Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials)

Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials) E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its […]

Ogilvy’s 360 Digital Influence Expands into Global, Integrated Offer: Social@Ogilvy

It’s an exciting day for us. This morning we announced the launch of Social@Ogilvy, a worldwide practice connecting all of Ogilvy & Mather’s social media experts to deliver solutions across all areas of business. Born as a specialty practice within Ogilvy Public Relations in 2004, 360° Digital Influence is now a part of a much […]

Why Integrated Marketing Automation with Salesforce Is a Must

Why is one lead more “ready” than another? What’s really on the minds of your prospects? Learn about the benefits of leveraging an integrated marketing automation solution with Salesforce, and how actionable prospect insight will lead to greater sales and marketing success. In this session, you’ll get an inside look at how Apprenda leveraged Salesforce […]

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