Five things H&M learned from advertising during the SuperBowl

On the second day of the Shop.org annual conference, Steve Lubomski, of H&M, presented two key case studies of their marketing efforts in the first half of 2012. The biggest was, of course, their SuperBowl campaign with David Beckham at the helm. As half of the SuperBowl audience is women and not a lot of […]

100 Lessons Learned from 10 Years of SEO

This June marks my tenth year in SEO, which means that I’ve gone through dozens of different algorithm changes and implemented SEO techniques on hundreds of websites across various market verticals. I’ve worked both in-house and at agencies, but all this experience doesn’t mean that I’ve got the final answer on what works and what […]

Secrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Too

Secrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Too This book is a great SEO guide for those who don’t know a lot about Search engine optimization marketing. In it you will find the secret strategies big SEO companies use to rank […]

101 Things You Should Know About Marketing Optimization Analysis: Lessons learned from the eMetrics Analysis Symposium

101 Things You Should Know About Marketing Optimization Analysis: Lessons learned from the eMetrics Analysis Symposium The assignment was simple: Address what the human mind brings to the world of online marketing optimization analysis. Disregarding the data itself, the tools used to crunch the numbers and the quality of mathematical models, what is the human […]

Everything I Know about Marketing I Learned From Google

Everything I Know about Marketing I Learned From Google Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek […]

Cyberactivism and the Arab Revolt: Battles Waged Online and Lessons Learned (Part 1 of 9)

The Middle East Institute is proud to host digital media experts Adel Iskandar and Courtney Radsch for a discussion on the nature of the cyberactivism that is fueling the uprisings spreading throughout the Middle East. Iskandar will examine the battle in Egypt between the government and the protesters to control online discourse, analyzing the obstacles […]

Susan G. Komen PR Disaster: Lessons Learned

Wow. It’s been nearly two weeks since my last blog post. Sorry about that. I was out sick. And wow, what a crazy time to sit on the sidelines… Facebook IPO. Hello!  More on that in a future post. Susan G. Komen vs. Planned Parenthood.  Sheesh! Let’s talk about that! (Caveat:  I am a Blue […]

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