Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a […]

The Key to Making Videos That Turn Into Clicks

The New York Times had a telling article on small businesses earlier this month.  The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive. It told the story […]

Making MENA E-Commerce Consumer Accessible: Ahmed Al Khatib & Ahmad Naboulsi of MarkaVIP [Wamda TV]

Ahmed Al Khatib and Ahmad Naboulsi of MarkaVIP discuss their inspiration for starting MarkaVIP as well as the target market they wish to capture through e-commerce. They discuss their impressive sales numbers since launching in 2010, adding close to 10000 members a day. Al Khatib explains what differentiates MarkaVIP from their competitors and other e-commerce […]

Are You Making War on the Competition or Making Love to the Customer?

Anyone can make customers happy. But if you really want to be a hero, if you want to wow people’s pants off and get their mouths moving about your brand, you need a way to make the people who aren’t your customers wish they were. Here’s one that pays. Every day, people complain. Publicly. They […]

New Research Shows Social Tools and Processes Making Progress in Business, But Still Early Days

Appirio Survey Showcases High User Demand for Social Investment, But That Company Culture and Ownership Remain Barriers to Adoption London, UK – September 26th, 2012 – Appirio today announced the results of its first international survey on “The State of Social @ Work,” highlighting users’ demand for increased investment in social tools and processes but […]

10 Essential Steps to Making the Perfect Pitch

To make it as a freelancer, you need to be able to sell your work. That’s why making a great pitch to a prospective client is one of the key skills you can develop to be more successful. However, many freelancers screw up the pitch in a number of common ways, from talking too much […]

‘Breaking Up’ IS Hard. ‘Making Up’ can be Worse!

Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall. Virtually all of us—or certainly most of us!—have experienced “break-ups” of one kind or another in our personal […]

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