What does segmentation and marketing data have to do with digital asset management?

Our friends at ConceptShare recently posted a blog about the value and implications of having more marketing data to inform your segmentation efforts. The reasoning is pretty simple. In ConceptShare's words: Data has created more opportunities for marketers to reach customers with timely and relevant messages, offers and calls to action. Marketing teams now have […]

Agencydna launches new cloud-based management technology for UK

Agencydna, an independent technology and business consultancy for creative marcom agencies, today announces its exclusive partnership in the UK and Europe to distribute the new cloud-based management software AccountAbility. AccountAbility is the only software that integrates financial and client management within agencies in one simple cloud based solution. Global clients already include The Primary Agency, […]

Aprimo Positioned in Leaders Quadrant of New Magic Quadrant Report for Integrated Marketing Management

Aprimo Provides Strong IMM Vision, Innovation, Broad Set of Marketing Capabilities, and Continued Market Execution LONDON, UK, 07 NOVEMBER 2012 – Aprimo®, a Teradata company (NYSE:TDC) and a leader in cloud-based digital and Integrated Marketing Management solutions, has been placed in the Leaders quadrant of the new Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant […]

EPiServer Revolutionises Multi-channel Content Management with Latest Platform Release

Hi, EPiServer has today announced the launch of its new EPiServer 7 CMS, the first content management system to allow the creation of content that works seamlessly across mobile, tablet and desktop screens. Please find the full press release below. If you have any questions please do not hesitate to contact myself or any of […]

ECM – The ‘Big Stuff Management’ Software Fallacy And What Clues It Offers For The Future Of DAM

On Fierce Content Management, Ron Miller speculates that Enterprise Content Management (ECM) is more of a name than a real solution: “I’ve been thinking lately that no company can truly claim to be an enterprise content management vendor because there are so many types of content out there today and it’s pretty much impossible for one […]

Kotler 2008 brand management

Online Reputation Management Tools: BrandsEye – Digital Marketing Case Study

Come visit us at www.quirk.biz or http In today’s digitally connected environment; a single tweet or Facebook status has a potential audience of millions that can either slay or jumpstart your brand. On the upside — Online Reputation Management tools like BrandsEye offer a solution. In February 2011, BrandsEye launched Version 2 of its software […]

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