Consumer Purchase Behavior – Part One.mp4 (#12 in Series)

Why consumers purchase….the internal influencers. Part of an ongoing series of marketing lectures.

How To Choose Your Personal Brand – Part I

Do you have your basics covered? If you’re just getting started with personal branding, here’s what you need to keep in mind as you design your brand. If you’ve already chosen a personal brand, use this guide to make sure you haven’t missed anything, or perhaps to realize that you can get better results with […]

3rd Security Blogger Summit – cyber-activism part 2

The 3rd Security Blogger Summit, held in Madrid, focused on cyber-activism and cyber-war as well as on the new dangers posed to users and institutions on the Internet. The roundtable discussion centered around the most recent examples of these emerging phenomenons, international cooperation and the limits to these activities on the Web. The discussion also […]

Resume Personal Branding Best Practices Part 4 – Concise

Your resume communicates a personal brand in a snap. That’s the entire purpose of your resume’s personal brand – to communicate a gut-feel first impression that you’re qualified and that you’re a superior candidate. When your resume gets to a human being, it has to pass two quick snap-judgment tests: The 6 Second Test: Are […]

Promotional Gifts as Part of the Nurturing Campaign

Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc. But, have you thought of the concept through? Is the “gimme” the end of your campaign […]

Brand Management : Strategic brand building process part 1 How to build successfull brands part 1 From Brand Vision to Brand Evaluation book available at http Video Rating: 5 / 5

Resume Personal Branding Best Practices Part 3 – Consistency

Your resume creates a unique part of your personal brand. Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search. The third part in our series of […]

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