Key Features of Integrated Marketing Communications Plan

key-features-integrated-communications-plan

  Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, […]

Loyalty: forget everything you know. Sponge launches ten-point action plan for retailers to connect with smartphone-enabled shoppers in new whitepaper

Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes. The plan is part of a new whitepaper which explores how the mobile channel can re-energise loyalty schemes; changing retailers’ approach to gaining customer allegiance and challenging perceived wisdom. ‘From entitlement to empowerment: re-shaping loyalty schemes […]

Social Media Marketing Plan: One Hour Per Week – 2012 Small Business Edition

From briancarteryeah.com and http – If you’re busy running your small business, you don’t have an hour a day to do your Internet Marketing. This educational and entertaining video shows you how to launch your social media presence in one hour per WEEK over seven weeks. Includes Facebook, Twitter, Pinterest, and more, how to use […]

A Simple Plan for Writing a Powerful Blog Post in Less Than 2 Hours

You already know blogging is an effective marketing channel, but how do you find the time to write a blog post? When I started blogging 7 years ago, it used to take me 4 to 5 hours to write a post. Since then, not only have I figured out how to write 1000 to 2000 […]

Business Plan for How To Start Website Web Hosting Company

Business Plan for How To Start Website Web Hosting Company Complete Business Plan Template Pre-Populated With All Required Sections Comes in MS Word and MS Excel Format For Fast and Easy Editing All Charts and Graphs Automatically Update So You Can Complete Your Plan Quickly and Easily Includes All Sections and All Financial Statements Required […]

What’s Worse than No Plan?

There are times in life when it’s great to have no plan. Days at the beach, drives in the car, and if you are lucky … the time to be able to spend weeks exploring back roads at your leisure. Take advantage of those times while you can. However, for most people, they don’t last […]

Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda

Google has been brutalizing spammy websites for the last year with several aggressive updates. Penguin and Panda are the two most notable. While Panda targeted poor content, Penguin was targeting, for the most part, poor links. The question for you as a blogger or website owner is this: how do you recover and thrive in […]

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