Stand Above the Crowd: 15 Minute Follow-Up

You know how important follow-up is. It’s a chance to stand out, an opportunity to cement a relationship and your best bet for gaining confidence about your weaknesses. But, follow-up is also highly underutilized — in the job search and in the sales process. And, my clients have told me why, time and again… I […]

Make Your Product a Stage for Customers to Stand On

It’s not a product, it’s a platform. When your brand builds something that makes people famous, recognized and part of something cool that matters to them, they will love you forever. Threadless is the perfect example. They reward their designers with significant financial prizes, public kudos and coveted community awards. And as a result, their […]

Stand Out From Your Competition, Improve Your Communication Skills!

Successful job candidates, the ones who get hired, do two things better than anyone else:  They send the “right” messages and deliver them in a powerful and compelling manner! A candidate first sends these messages with their resumes and reinforces them in their job interviews. You need to be prepared to answer this key question: ”Why […]

Stand Firm On Your Speaking Rates

One of my problems as a professional speaker is that I’ve often been too willing to speak for free. This bothered my wife and my business partner to no end because, they said, my time and knowledge are worth something, and that I’m devaluing myself by speaking for free. So I finally took the time […]

How to Make Your Small Business Stand Out with These 8 Marketing Twists

Getting attention in this cluttered world of products and marketing messages is a very difficult task.  And to make matter worse, it’s really hard to compete with the big brands that seem to have endless supplies of cash to throw at advertising. Does that mean that you as a small business should just give up […]

4 Steps to Making Your Search Listings Stand Out on Google

Do you want more click throughs on your search listings? You can achieve a higher click through rate (CTR) that drives more qualified traffic to your website by using this one tactic: increasing the size of your SERP listing. Most SERP listings look like this: Competition in search engine results pages (SERPs) is stiff, especially […]

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a […]

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