The Corporate Blogging Book [Updated Edition With a New Preface]

The Corporate Blogging Book [Updated Edition With a New Preface]

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A refreshed and updated edition of the original and definitive book about corporate blogging.

This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called “smart, witty and accessible,” Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

- A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy

- A new section on Twitter explains how it complements, but doesn’t replace, a blog

- A revised section clarifies the ROI of blogging

- Updated lists of best-practice corporate, CEO and small business blogs

- Updated bonus resources including the latest Social Media Policies and Guidelines

The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.
A refreshed and updated edition of the original and definitive book about corporate blogging.

This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called “smart, witty and accessible,” Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

- A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy

- A new section on Twitter explains how it complements, but doesn’t replace, a blog

- A revised section clarifies the ROI of blogging

- Updated lists of best-practice corporate, CEO and small business blogs

- Updated bonus resources including the latest Social Media Policies and Guidelines

The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.

buynow big The Corporate Blogging Book [Updated Edition With a New Preface]

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  1. Hugh Macken "Hugh Macken" says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Great Read, Super Practical Advice, March 14, 2011
    By 
    Hugh Macken “Hugh Macken” (Marshfield, WI) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: The Corporate Blogging Book [Updated Edition With a New Preface] (Kindle Edition)

    Fear is the elephant in the room when corporate blogging is the topic du jour. And Debbie Weil’s no-nonsense approach to that topic in particular is what I like most about this book which compellingly covers that topic and pretty much anything else executives need to know about a phenomenon that does not show any signs of abating.

    Of course, there are lots of books – and blogs, of course! – on blogging. I’ve always viewed Debbie as the expert’s expert on this topic. But more importantly, corporate executives themselves view Debbie as the expert. Like Bob Lutz, former vice chairman of GM, for example, who wrote the forward to the book.

    But back to Debbie. It’s hard to call her a social media marketing expert. She’s much more than that: She’s a first rate digital communicator who is greatly admired by those of us who live and breathe in the world of social media and executives who do not. We’re all looking for level-headed answers and a down-to-earth approach to the questions we face every day relating to internal and external blogging.

    Debbie supplies the answers with wit, wisdom and a refreshing warmth that permeates her writing.

    The fear-based questions are by far the most common of the questions and at first blush the trickiest to handle but Debbie masterfully illustrates, from her hands-on experience in advising the C-Suite, not just book knowledge, the best way to deal with those questions. In a word: Head on. Indeed, she seems to argue for an approach that embraces the questions and even the messiness of the process so that better strategies and guidelines can emerge.

    For example, Debbie astutely points out the importance of not relying on dryly written policies and procedures that are crafted by those sitting on high. Instead she proposes a more transparent, bottom-up approach and quotes the wise counsel of intellectual property attorney Denise Howell:

    “It’s more effective to have discussions and training and hash through these issues in a blood and guts kind of way to arrive at consensus.”

    Blogging is about to get much more popular and multifaceted than ever before.

    Be ahead of the fear curve rather than being dominated by it by taking the first step and reading this book.

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  2. Anonymous says:
    5.0 out of 5 stars
    Blogging is too important to not do properly. So here is your guide., June 28, 2010
    By 
    P. LaMotte (Washington, DC) –
    (REAL NAME)
      

    This review is from: The Corporate Blogging Book [Updated Edition With a New Preface] (Kindle Edition)

    - Easy to Read
    - Relevant to personal and business blogging
    - Simple instructions to blogging
    - Great way to get motivated to start or restart blogging

    I had been hearing about this book for ages, and while I had jumped into blogging haphazardly for my company, I could never stick with it. I assumed blogging simply wasn’t for me, yet I knew it was important. So one day I downloaded the book with the expectation that I would simply skim it and only read what I found relevant. Not only was I pleasantly surprised to find how enjoyable a book on blogging could turn out to be, but I realized that every chapter had relevance to my small company’s blog. The books is simply an amazing guide to getting back on track with blogging, or if you haven’t begun, its a perfect primer to starting strong and continuing the momentum. In the end with this book’s help, I realized that it “wasn’t me” it was my strategy. I actually made everyone in my company who plans on writing for the blog read the book. It is just that important.

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  3. Anonymous says:
    5.0 out of 5 stars
    Every corporate visibility strategist should read this book., March 11, 2010
    By 
    Michael Alan Hamlin (Manila, Philippines) –

    Amazon Verified Purchase(What’s this?)
    This review is from: The Corporate Blogging Book [Updated Edition With a New Preface] (Kindle Edition)

    Debbie has done a terrific job updating a must-read for corporate visibility strategists, public relations professionals, and executives who understand how important it is in today’s hyper-competitive environment to interact regularly, meaningfully, and credibly with customers, suppliers, employees, shareholders and other stakeholders. There are many books on blogging and on how corporations can leverage this powerful Web 2.0 tool. But if you want to go to just one place to understand what corporate blogging is, how to do it, and how to make it provide a real visibility ROI, this is the book.

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