The Next Social Networks

20120203 f8fdifyxi16pr69xgu3uy87314 The Next Social Networks

The rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos.

What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for dudes.” (Again, because Pinterest has a very high level of female users, the content that flows by my screen there, most often, is female-focused.) I’m not at all interested in the technology. Frankly, Pinterest works much better. I’m not interested in the longevity. Pinterest has millions and millions of users. Gentlemint is still cozy. Here’s why I think it’s interesting: because it’s very targeted content curation where the network effect isn’t the goal.

The Next Social Networks

Who cares that Facebook has 850 million users? Investors might care. Advertisers might care. But do you, really and honestly, want to sift through 850 million people? Of course not. Seth Godin said Small is the New Big eons ago. He said Tribes was the way to be. Are you feeling it yet? You will.

Pinterest points to something interesting: absolutely bite-sized curation is a trend to consider. Gentlemint points to the next trend: targeted use of curation technology to build interesting content in a group setting is hot.

Squint just a little. What if you set up a “Pinterest for Guitarists?” Not, “Hey, you can use Pinterest and build guitar boards,” but “Here’s a very targeted site of like-minded people all sharing interesting stuff.

Now, blur your eyes a little. See how it’s much more interesting to build an environment where people with similar passions can curate and share together? Look at Gentlemint again, and realize that this is kind of like Esquire magazine without the meaty articles. By the way, you could just as easily have the articles. It just requires people to write them and tack them to ‘Mint.

Growing a Channel Might Be a Team Sport

In the work I do for Human Business Works, advising mid- to larger-sized companies on customer acquisition strategies around the digital channel, I’m most certainly going to look at niche-curation content platforms as a powerful way to encourage a meaningful interaction with prospects and buyers. If I were working for Hendricks Gin right now, I’d help them build an even narrower-band Gentlemint. And in cases where I want the broader band, I’d work on showing how to integrate marketing into these curation channels in a non-jerky way.

There’s a lot to consider in this trend. Right now, you might just see yourself or your significant other pinning the heck out of recipes and great vacation destinations. Tomorrow, you’ll see a lot of permutations on the mix of tight niche curation plays.

What would you design, if you were building your own “Pinterest for _____?” Who would you target? What would that “magazine” look like? And who would be the likely sponsors of such a play?

cb7cc  di The Next Social Networks

cb7cc  di The Next Social Networks

 The Next Social Networks  The Next Social Networks  The Next Social Networks  The Next Social Networks  The Next Social Networks  The Next Social Networks  The Next Social Networks  The Next Social Networks  The Next Social Networks

cb7cc  BydaiCHJ Bw The Next Social Networks

GD Star Rating
Be Sociable, Share!
  • more The Next Social Networks

Additional Resources

Privacy Policy | Terms of Use | Disclaimer | Comments Policy | Disclosure


    © 2012 e-Marketing Mixology.


    e-Marketing Mixology is an internet marketing blog offering practical insights for online merchants, students, bloggers and other people who are interested on the subject matter. Our methodology to electronic marketing is integrated or holistic in approach. We cover the broad scopes on digital marketing which includes: Search engine optimization, Social media marketing, Email marketing, Referral marketing, Content marketing, Search engine marketing, Pay per click, Cost per impression, Search analytics, Web analytics, Display advertising, Contextual advertising, Behavioral targeting, Affiliate marketing, Cost per action, Revenue sharing and Mobile advertising.


    We distill ideas from the experts and from our professional experience, and make it applicable to your online business. We test and review digital marketing books, software, scripts and other related products and services. We expose the scams of self-proclaimed “internet marketing gurus” and their ways to make money on you. You can truly call us the “mixer of e-marketing ingredients”. We are your internet marketing consultant for hire.


    Our projects have page views coming from countries with English-speaking population which includes United States, United Kingdom, Canada, Australia, Ireland, South Africa, New Zealand, Philippines, Jamaica, Spain, Trinidad and Tobago, Singapore, Guyana, Liberia, Sierra Leone, Malaysia, Germany, Barbados, Bahamas, Zimbabwe, India, Hong Kong, Belize, Papua New Guinea, Saint Vincent and the Grenadines, Zambia, Grenada, Israel, Puerto Rico, Nigeria, Pakistan, Ghana, U.S. Virgin Islands, Japan, China, Switzerland, Antigua and Barbuda, Bermuda, Vanuatu, Guam, Saint Kitts and Nevis, Cayman Islands, Honduras, Saint Lucia, Gibraltar, British Virgin Islands, Namibia, Anguilla, Solomon Islands, Sri Lanka, Brunei, Aruba, Dominican Republic, Fiji, Saint Helena, Northern Mariana Islands, Federated States of Micronesia, Montserrat, British Indian Ocean Territory, Dominica, Seychelles, American Samoa, Mauritius, Falkland Islands, Ethiopia, Russia, Norfolk Island, Cook Islands, Samoa, Turks and Caicos Islands, Nauru, Palau, Guadeloupe, Saint Pierre and Miquelon, Niue, Pitcairn, Tokelau, East Timor and South Korea.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusCheck Our Feed