Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials)

Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials)

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E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:* Planning effective, integrated e-mail campaigns and e-newsletters* How to rapidly build a quality house list and select the best tools to manage it* Ethical and legal constraints in a fast-moving sector* Design and write HTML and text format e-mails for maximum response* Getting through the SPAM filters to maximize deliverability* Targeting, personalizing, measuring and improving e-mail campaigns* Integrating emerging technologies like blogs, RSS and mobile messaging* Practical dos and don’tsA vital supplement to the author’s book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers – specializing in e-marketing or not – as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.* Completely updated edition of the bestselling e-mail marketing handbook* Brand new examples reflect the latest best practice in this fast-moving area* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mailE-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:* Planning effective, integrated e-mail campaigns and e-newsletters* How to rapidly build a quality house list and select the best tools to manage it* Ethical and legal constraints in a fast-moving sector* Design and write HTML and text format e-mails for maximum response* Getting through the SPAM filters to maximize deliverability* Targeting, personalizing, measuring and improving e-mail campaigns* Integrating emerging technologies like blogs, RSS and mobile messaging* Practical dos and don’tsA vital supplement to the author’s book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers – specializing in e-marketing or not – as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.* Completely updated edition of the bestselling e-mail marketing handbook* Brand new examples reflect the latest best practice in this fast-moving area* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail

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  1. Arnold L. Chandler says:
    0 of 1 people found the following review helpful:
    5.0 out of 5 stars
    Very Practical and Useful Coverage of Email Campaigns, April 8, 2008
    By 
    Arnold L. Chandler (Oakland, CA) –
    (REAL NAME)
      

    The book serves very well as an introduction and practical guide to conducting email marketing campaigns. It is one of the best resources I’ve come across.

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  2. Day "knowledge-seeker" says:
    0 of 5 people found the following review helpful:
    5.0 out of 5 stars
    A Must Read, May 14, 2007
    By 
    Day “knowledge-seeker” (Cleveland, Ohio) –

    This in-depth book covers all aspects of e-marketing and e-mail. Very comprehensive and informative and will help any interested in learning more about the processes from segmentation to implementation.

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