“You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people…”

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.



A great tool for explaining social media marketing to a group via the great David Meerman Scott.

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DaveChaffey.com

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